Summary:

It's a once in a lifetime opportunity – being part of the US team responsible for developing and implementing media campaigns for Facebook (e.g. Facebook Groups, Instagram, Oculus, WhatsApp, etc.). You will take part in strategy, planning, and operations for Mindshare's US dedicated Facebook team located at Mindshare Los Angeles.

With 116 offices across 86 different countries, each Mindshare office is unique. While this role is based in Los Angeles, it works closely with the Facebook Global teams in Portland and San Francisco. Irrespective of office, we're all bound by a few things that remain important: strategic vision, an understanding of the fundamentals, an eye for innovation, curiosity, and passion.

We collaborate extremely closely with our agency partners, media or creative – in fact a vast majority of all our successes have come from our strong partnerships. And in this case, it's especially true – with much of the creative being done in-house, and a wealth of information and intelligence coming directly from the client.

We were appointed to the global Facebook account in 2014 and have grown quickly ever since. The US market is the largest market in the Facebook portfolio and it continues to grow – in this position, you will be fully dedicated to the brand, building both your skills as well as supporting one of the most high profile brands in the world. 

Reporting structure:

The Associate Director will report into a Media Director

The Role:

As an Associate Director working on Facebook, you'll join one of the most exciting pieces of business across the entire company. Your role within this team will be to lead media strategy for Facebook company, Instagram, and WhatsApp. , and work directly with the Director and US planning lead to craft the long term vision of what the Facebook business will look like in the US.

Facebook is truly the sum of its parts – from the Blue App itself, to Instagram and WhatsApp and Oculus, the company collectively is connecting the world in ways never done before. On the Facebook company team, you'll be at the forefront of tackling the tough conversations (think data, privacy, and policy), as well as Social Good (ie. Fundrasiers) related products for the Facebook Family of Apps (Facebook, Instagram, WhatsApp, Oculus). You'll also lead US based strategy & planning for Instagram and WhatsApp.

The team and account are rapidly growing, so the best candidate will be a proven 'self starter'. We need somebody who can lead a team, collaborate with partners, and has the ability to work independently. This person will understand traditional media (TV, Radio, Print, and OOH) and be savvy in digital and new, innovative media opportunities. A positive attitude and innate curiosity with the world of media are an absolute must. 

This is an extremely fast moving client, so you will need to manage deadlines and timelines in new and different ways, and be okay with things not always being perfect - this is not a world of black and white. You'll also need to build strong relationships with Facebook clients and be a source of guidance and inspiration as they transition into a larger media client.

You'll manage junior staff (senior associates and managers) through the day to day relationship with our clients, creative teams, internal buying teams, and analytics teams.

Tasks:

• Day to day account lead, working with Director to manage the team and ensure all projects and campaigns are progressing appropriately
• Develop end to end media plans, working with clients to refine the brief, comms teams to set the strategy, research teams to apply learnings, and local investment teams to ensure flawless implementation
• Collaborate with global and other local market teams as needed, to apply global strategies into the US landscape & ensure cohesive global strategy
• Work with Global operations lead to refine and regulate broader team processes and operationalizing of Mindshare/ Facebook products
• Cultivate close relationships with mid/senior level Facebook clients and colleagues at partner agencies
• Understand the US media landscape inside and out, across both Digital and Traditional media channels
• Manage and nurture team members, supporting career path, development plans, helping through day to day challenges, and ensuring they progress in their roles/careers
• Participate in client learning agendas, whether through media 101s or other educational opportunities
• Support Director in hiring and team scouting, as team continues to grow
• Occasional travel to Facebook HQ will be required (primarily day trips)

Skills & knowledge:

• Expect 6-8 years of media experience
• Advanced level of IT skills including all Microsoft; Apple Keynote is helpful but not required
• Donovan Data Systems experience
• Awareness and understanding of research tools, syndicated services and publicly available data.
• Up to date knowledge of media owners, content owners, production agencies, research companies and other suppliers which we could partner with.
• General knowledge of social media or tech sector.
• Excellent analytical, written, verbal, and numerical skills.
• Excellent organizational skills, multi-tasking capabilities, and detail oriented nature
• Advanced level of IT skills including all Microsoft; Apply keynote keynote is helpful but not required
• Familiar with industry planning tools such as ComScore, Kantar or Adviews, AdRelevance or Pathmatics, and MRI/Simmons/Scarborough data
• Familiar with social media buying and implementation on Facebook including an understanding of key technologies used is helpful, but not required
• Prior experience with any of the following: Entertainment industry (movies/TV/streaming), teen brands, or innovative technology may be prioritised
   

Mindshare is an EEO/AA Employer, M/F/Disability/Veterans

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.

Mindshare is winning new business and expanding – come grow with us!