Summary
*This role is based out of Aliso Viejo, CA and works on a hybrid in office schedule.*
The Sr. Manager Content Strategist will play a crucial role in defining and driving the content strategy for Metagenics omnichannel experiences. You will develop, deploy, and manage innovative strategies, ensuring our message is consistent and engaging and that it connects content and user journeys directly to business growth objectives across need states.
A successful candidate will be well versed in strategic communications and implementing content strategies for original content and stories across the Metagenics owned, shared, paid, and earned platforms. You will establish a cross-functional, high-velocity content engine as well as and lead a content development team to support our marketing activities and growth goals.
This position will be tasked with developing consistent and compelling media channel strategies that strengthen our relationship with prospective customers, consumers and drives leads, brand awareness, and customer satisfaction in NAM.
Responsibilities
What you'll do:

• Own the NAM (North America) editorial content calendar. Create, plan, write and edit content calendar for a wide range of projects, such as questionnaires, webinar, survey, websites, blogs, social media, emails, digital ads, videos, case studies, infographics, brochures, white paper, event collateral, and other marketing initiatives.
• Work with cross functional teams and develop an effective journey messaging strategy to target the specific need states.
• Define the content types and topics that maximize audience engagement.
• Research current trends and keywords and contribute to content idea generation.
• Develop and execute a video strategy to highlight the value of Metagenics product benefits and offerings.
• Develop and execute a social media content strategy that grows impressions and engagement rate.
• Manage creative asset needs and requests for the marketing team. Collaborate with the event creative team to bring creative storytelling to life.
• Manage the content localization and improve the quality of translation. Establish a new process to streamline the localization for all assets.
• Partner with the Brand, Digital, and Medical Marketing leads, and other cross-functional teams to identify and resource content needs across all marketing programs.
• Track and manage content performance and engagement to measure impact and provide proposals to refine and optimize content strategy.
• Continually raise the bar on the development of compelling, data-driven storytelling with a brand and customer focus.

What you'll need:

• 5-7 years of experience managing and executing content strategy, content structures, and content development that demonstrate audience engagement
• Proven ability to develop and manage content programs through the entire project lifecycle, including strategy, planning, execution, reporting, and maintenance. Example content programs include content audits and migrations, content strategies, optimized web content development, and integrated content marketing programs that may include email marketing, social marketing, influencer marketing, PR etc. across multiple channels and platforms.
• Experience working with internal stakeholders to develop content program plans, creative briefs, and professional communications.
• Proven success managing and delivering content programs with a data-driven approach, and overall experience applying those capabilities within different web environments, such as content management systems, marketing automation systems, and social media apps.
• Experience setting and communicating priorities to project teams, while managing multiple, often fast-paced projects simultaneously.
• Strong team player with the ability to successfully collaborate with geographically distributed teams.
• The professionalism, confidence, and attention to detail necessary to earn the respect of client executives, peers and project team members.

Physical requirements/working conditions:

• Sits at a computer station, meeting table or work desk for more than two-thirds of each day
• Stands and walks to other stations and departments throughout the day
• Uses hands and fingers to operate computers and office equipment most of the day
• May stoop or crouch to access files or storage
• Requires clear vision at 20 inches or less with or without corrective lenses
• Hearing and speech within normal ranges and sufficient for clear communication face to face and especially via the telephone
• Lifts up to 10 pounds regularly; lifts 25 pounds occasionally
• Exposed to noise levels typical of office environments

Compensation:
The current range for this role based out of Aliso Viejo, CA is $140,300/yr - $164,635/yr.
The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
This role may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.
Health and Wellness:

• Medical, dental, vision
• Annual employer HSA (Health Savings Account) funding for eligible employees who elect an HSA medical plan
• STD, LTD, Basic Life AD&D coverage
• 401k + employer matching
• Free mental health resources through wayForward
• Vacation and Sick Time
• 2 Volunteer Days off per year
• Emergency evacuation time off
• 11 paid company holidays
• 1 Floating holiday to celebrate your birthday or important religious/holiday to you
• Quarterly product allowance to use towards your favorite Metagenics products!
• Product discount
• Peer to peer recognition programs & more!

Learn more about how we help patient live happier and healthier lives here: https://www.metagenics.com/join-our-movement
Metagenics, and its companies are committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status with respect to recruitment, hiring, promotion and other terms and conditions of employment. Metagenics takes affirmative action in support of this policy to employ and advance in employment individuals who are minorities, women, disabled, and veterans.
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