Who We Are

Munchkin is one of the most innovative and fast-growing consumer product companies in the world!  After 30 years of being a leader in the baby industry, Munchkin is growing up and expanding our business reach to even more consumers with the launch of Curio, a highly curated line of home products inspired by curiosity. 

Founded in 1990, Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart and Amazon and has global distribution in over 45 countries.  At Munchkin, we make world-class, award-winning products, and believe in only producing the safest ones on the market.  We are industry leaders in design and innovation with over 140 international product and brand design awards in the past 5 years and growing!  Munchkin has a world-class portfolio of over 300 patents and has recently averaged over 20 new patents per year.

We lead with our core values and believe that investing in the community is our responsibility.  We create opportunities for every child’s potential and well-being through their Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal welfare have committed to animal conservation. 

There is no better time than now to join Munchkin as we embark on their next and biggest growth journey moving us into technology focused, higher valued products, and household consumer goods.  Munchkin is growing up and you could be the next influential leader to play a key role in driving enormous customer-centered value and join us on our journey toward rapid growth. 

What You’ll Do
The Copywriter Manager will work as a collaborative part of Munchkin’s award-winning Brand Design team and is responsible for crafting the voice of the brand across multiple touch points, including digital media (Munchkin.com, emails, and digital advertising), physical consumer experiences (retail and events), product naming and packaging, PR efforts, and internal projects. The Copywriter is expected to actively contribute to the development of new ideas and create polished, final deliverables whether working solo or with other creatives.
• Collaborate with creative team members to determine the conceptual and copy direction of Munchkin’s branding, marketing, and advertising initiatives
• Own and enforce the brand voice across all channels, develop/take lead in creating product messaging alongside brand.
• Demonstrate strategic thinking and exceptional entrepreneurial/visionary qualities; Recognize what the business needs, and anticipate the needs of cross-functional partners, ask the right questions to get the information needed to make an informed decision.
• Work in Munchkin’s in-house Brand Design team to create strategic marketing assets for projects including, but not limited to, product packaging, digital marketing (email, web banners, social media, digital experiences, social assets, etc.), retail displays, internal sales communication, video content
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• Translate creative direction and copy points from creative briefs into engaging and effective copy concepts
• Be a steward of and maintain the Munchkin Brand in all creative created in-house, develop a copy style guide to insure the copy consistency throughout the brand
• Must be a team player, able to work within budgets and tight deadlines on multiple projects in a fast-paced environment
• Creative evolution – stay up to date with branding and advertising in all mediums
• Liaise with the Compliance Team to get naming, copy, and claims reviewed and approved

Bring It!
• Bachelor’s degree required, preferably with English/Journalism focus.
• Minimum 7 years of experience in an advertising or in-house creative role, both print and digital marketing/advertising experience, with emphasis in CPG branding.
• Mastery of written communication, both short- and long-form
• Proven creative ability
• Strategic thinker with the ability to solve problems, even when they are not fully defined
• Ability to present and sell creative ideas
• A solid understanding of marketing and advertising principles
• Digital portfolio demonstrating strategic and creative strength.
• Excellent time management and organizational skills
• Accuracy and attention to detail
• An understanding of the latest trends and their role within a commercial environment
• Ability to thrive in a collaborative team environment
• Ability to actively contribute to strategic brainstorming, campaign development, creative brief development, and creative execution
• Ability to understand technical content and quickly learn new material.
• Flexibility and resilience, including ability to adapt to changing/uncertain conditions.
• Solid understanding of consumers’ interaction with various media and strength in adjusting language based on medium.

We Got You Covered!

As a Great Place to Work Certified Company, we are committed to offering the best to our employees.  We offer a comprehensive benefits package that includes medical, vision and dental coverage, wellness, an employer-matched 401(k) plan, bonuses, employee stock purchase plan and much more depending on your role. We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world. We offer work-life balance benefits such as paid maternity and paternity leave, Hybrid work from home schedule on Tuesday and Fridays or Half-day Friday’s all year around! To learn more, visit us at www.munchkin.com.

Munchkin embraces diversity and is proud to be an equal opportunity employer.