Senior Manager, Content Strategy & Insights

| Greater LA Area
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Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. We’re looking for a Sr. Manager of Content Strategy & Insights to join our growing organization in Los Angeles. As a senior member of our Content team, you will collaborate across editorial, product, engineering, and marketing teams to innovate new content formats, inform the product vision, and drive user engagement. In addition to streamlining cross-functional collaboration, driving qualitative and quantitative analyses, and delivering data-driven insights to internal and external partners, you will develop a team responsible for deepening engagement and supporting overall content and audience growth in the US market. - Develop and execute a comprehensive audience engagement strategy for the US market, leading content performance deep dives and identifying opportunities for growth - Drive cross-functional collaboration across content, product, engineering, and marketing teams, helping inform the product vision and ensuring strategic alignment on growth and engagement initiatives - Act as a spokesperson for the Content team in collaborative business groups, providing thought leadership to both internal and external partners - Monitor in-app trends and data sources, drawing insights to improve users' content experience - Pitch projects, A/B tests, and product innovations designed to drive the business forward - Manage and develop a team responsible for deepening user engagement in the US market: establish clear KPIs, prioritize projects, and provide clear growth trajectories for all team members

Qualifications

- 5+ years experience in audience development and/or content strategy roles within similar industry - 5+ years growing and managing teams - Significant experience working with product and/or engineering teams - Highly organized, proactive project manager - Excellent communication skills, ability to represent the company and product in external settings - Data-driven mindset and strong analytical skills; ability to interpret data, identify problems, and develop constructive solutions - Deep knowledge of the media and entertainment industry and a clear passion for digital content

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An Insider's view of TikTok

What’s the vibe like in the office?

In Los Angeles, our office building is always buzzing with activity and conversation. The office has a large communal space for meals and all team meetings. It is designed to inspire creativity and you can see this reflected throughout the building's design.

Lindsey

Employer Branding

How do you collaborate with other teams in the company?

I lead our college marketing efforts from our college ambassadors to campus events and partnerships. Just like other departments, I have the honor of collaborating with many teams across TikTok. I work with teams across the company to host events, run in-app campaigns, to promote through social media, and more. Teamwork makes the dream work!

Kayla

Brand Marketing Manager

How has your career grown since starting at the company?

My first role was in Business Development, where I helped media publishers get ramped up and familiar with TikTok. Since then I've been able to support our rebranding efforts, build processes to improve communication between our global teams and launch features used by millions of users.

Michael

Operations

What are TikTok Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
More on our global initiative, TikTok for Good, here: https://www.tiktok.com/forgood
Eat lunch together
Team owned deliverables
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Free Daily Meals
Stocked Kitchen
Parking
We offer employees Free on-site garage parking.
Pet Friendly
Acme Co.'s pet policy is dog friendly daily.
Fitness Subsidies
Professional Development Benefits
Lunch and learns
Online course subscriptions available
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