Senior Copywriter, Brand + ConceptLocation: Culver City/Remote About the role

Sweetgreen is looking for an experienced writer with strong conceptual skills to help bring our creative vision + brand narrative to life. The Senior Writer, Brand + Concept will play an integral role in concepting creative campaigns and key brand moments to support a range of initiatives for our rapidly growing, mission-driven, storytelling-focused company.

Working alongside our creative, social, and marketing teams, you will play a pivotal role in the brand storytelling and creative vision of sweetgreen. You will be responsible for leading narrative concepting across brand campaigns + moments and marketing pulses that build our brand, increase awareness and consumer engagement, and celebrate the many facets of our dynamic company, from supply chain to seasonal menu to social impact.

We’re looking for a person who is fluent in food culture and beyond, transcending cultural passions with instinctive storytelling skills—someone who can identify potential partners and develop creative and innovative ways to collaborate in order to grow community around the future of food.

In this role, you will come up with 360 campaign ideas and one-off brand moments, while writing short and long form copy across touchpoints including social platforms, email marketing, and paid media channels. Our ideal candidate is fanatically tuned into food and culture at large, alongside online/offline trends, and skilled in creating engaging digital (and the occasional print) content that connects with social audiences. A deep understanding of social platforms—including Instagram, Twitter, TikTok, and YouTube—is a plus.

Core Job Duties + Responsibilities

• Deliver a range of cross-platform brand concepts from ideation to execution, including: in-store, marketing, branded, in-app, organic and paid social media content
• Work with design, marketing, social teams to create rich storytelling experiences across brand touchpoints using both short and long form copy
• Write copy that cuts through the noise, elevates the customer experience, and tells a strong brand story connected to our menu and mission
• Proactively identify potential partners and opportunities to collaborate in order to further our brand mission
• Explore and recommend new and innovative ways to storytell our brand narrative across digital formats

About You (minimum requirements) 

• 5+ years experience in copywriting at creative agency/studio or in-house at a brand
• Brand-centered portfolio showcasing conceptual capabilities through campaign work and digital brand storytelling
• Can write for a variety of outputs from three-word headlines to 1,000-word essays with dynamic, flexible voice
• A self-starter who can lead creative projects with a constant desire to improve + remain innovative in an ever-evolving marketplace
• You’re positive, solution-oriented and collaborative, happy to work with a number of different teams and stakeholders
• An experimenter who is constantly looking for new ways to surprise, delight and engage with viewers
• Knows what’s going on in culture with eyes on what’s coming next

Come join the sweetlife!

About sweetgreen

sweetgreen is on a mission to build healthier communities by connecting people to real food. We passionately believe that real food should be convenient and accessible to everyone. Every day in each sweetgreen restaurant, our 4,000+ team members make food from scratch, using fresh ingredients and produce delivered that morning. And in our local communities, we’re committed to leaving people better than we found them. We’re in the business of feeding people, and we’re out to change what that means. Our people are our most valuable ingredient - the heart of our company, the face of our brand, and what truly makes the sweetgreen experience special and unique.

sweetgreen provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.

sweetgreen participates in the federal government's E-Verify program to determine employment eligibility. To learn more about the E-Verify program, please click here.