Riot Games was established in 2006 by entrepreneurial gamers who believe that player-focused game development can result in great games. In 2009, Riot released its debut title League of Legends to critical and player acclaim. As the most played PC game in the world, over 100 million play every month. Players form the foundation of our community and it’s for them that we continue to evolve and improve the League of Legends experience. 

We’re looking for humble but ambitious, razor-sharp professionals who can teach us a thing or two. We promise to return the favor. Like us, you take play seriously; you’re passionate about games. We embrace those who see things differently, aren’t afraid to experiment, and who have a healthy disregard for constraints.

That's where you come in.

As the Marketing Insights Lead, you'll join the Insights discipline – the group of researchers, analysts, data scientists and strategists responsible for solving problems and executing analyses that enable Rioters to make difficult decisions with confidence. You'll be heavily focused on determining ROI on our marketing and publishing for League of Legends, partnering directly with our lead of Publishing in helping to set the strategy and agenda of Publishing for League of Legends.

While the priority for this mid-level role is deep knowledge of the process of marketing (segmentation, targeting, positioning, message testing, etc.), and marketing analytics concepts (MROI, segmentation clustering, etc.), the successful candidate will have a variety of experiences and skills to draw on. If you have both analytics and research experience, that is a huge plus! 

You are:

• A gamer that wants to hold Riot to a high standard: You carve time out of your busy schedule to play PC and/or console games. You have data backed opinions on the good, bad, and ugly that game publishers do and you want to help Riot elevate player experience.
• An expert in employing research and data to optimize marketing decisions: You are familiar with variety of marketing approaches and performance measures but your strength is in devising evaluation approaches to help drive the right outcomes for the campaign and for Riot.
• Seasoned at marketing and brand strategy: You've strategically and analytically supported marketers in optimizing decisions across digital marketing, content marketing, channel management, and customer relations -- perhaps leading business intelligence at a games or digital media company, leading teams at a global consulting firm, or as a strategist at a major ad agency. Bonus points for having spent some time on the front lines running marketing campaigns and performance-driven marketing.
• Educated: You have an advanced degree in Business, Economics, Statistics, Computer Science, Applied Math, or a related discipline. Graduate degrees are preferred, but can be replaced by meaningful work experience in consulting, consumer insights, or product strategy groups.
• A skilled communicator and partner: Your strength in crafting accessible narratives around data means partners can easily access your thinking and findings. You bring strong, persuasive opinions and reasoning to the table but hold them loosely in favor of the best holistic outcomes. You can help leadership understand complex data with compelling and cohesive narratives and insights around the underlying causes. You're comfortable in Excel, PowerPoint and Tableau.
• Technically adept: You're very comfortable with statistics, probability, and quantitative analysis methods that help you find insights that matter. Additionally, you already know SQL, Python, or any other language that makes getting to the data more efficient.

You will:

• Work with the head of League of Legends publishing to identify areas where analytics and research can help improve publishing outcomes
• Present to diverse stakeholders and leadership assessment of every marketing campaign's performance and key drivers of the differences
• Evaluate marketing and publishing campaign performance globally for League of Legends. Help identify more effective tactics and channels as well as share best practices around the world.
• Set standards for global brand and marketing performance through developing, overseeing and presenting reporting by working closely with the central marketing discipline
• Grow and lead a small team of analysts & researchers into marketing best practices

Don’t forget to include a resume and cover letter. We receive a lot of applications, but we’ll notice a fun, well-written intro that shows us you take play seriously.