Manager, Content & Editorial

| Santa Monica
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POSITION SUMMARY

The Manager, Content and Editorial will own content and copy development including ideation, writing, and editing of content across Inspire brand touchpoints, weaving Inspire’s brand voice and tone into all content and copy/messaging (including on-site content, social content, blog posts, marketing materials, UX/product, and ad-hoc deliverables), ensuring all content and copy/messaging meet regulatory expectations across all of the above touchpoints.

This role is responsible for driving brand-aligned and industry-related editorial content that helps to bring Inspire’s brand story and mission to life with current members and prospective customers. This role will work cross-functionally with various internal and external stakeholders to ensure deliverables meet project needs for acquisition, retention, brand awareness, and audience engagement. This role reports to the Director of Campaigns & Content.

THE MANAGER, CONTENT AND EDITORIAL HAS SEVEN MAIN RESPONSIBILITIES

  1. Integrate Inspire’s brand voice into all branded materials across the organization, ensuring consistency across the website, social, blog, marketing materials, products, and interdepartmental needs; ensuring all copy decisions support the success of Inspire’s mission and vision
  2. Uphold and enforce copy style guidelines and best practices across all deliverables. This includes maintaining an up-to-date accessible library of copy-related best practices and supporting documents, ensuring changes are communicated cross-functionally and with a sense of urgency (e.g. regulatory changes, shifts in messaging)
  3. Advise and educate internal stakeholders and external agency partners and freelancers on copy-related decisions, best practices, and strategies
  4. Lead content development in alignment with content strategy, from tactical planning and concept development, to production and performance analysis; this includes keeping a finger on the pulse across clean energy, climate change, and sustainability and tapping into opportunities to participate in relevant conversations
  5. Manage content calendar to support a range of Inspire initiatives such as ongoing brand and educational storytelling, campaigns, product launches, company news, partnerships, notable events/holidays, current or trending events, and ad-hoc communications needs 
  6. Ideate, write, edit, optimize, and publish on-site blog articles that are aligned with the brand mission and support the development of Inspire’s brand recognition as a trusted thought leader in the clean energy space; ensure content is optimized for activation across relevant channels, notably social
  7. Oversee content publishing best practices regarding content length, image and graphic usage, SEO optimization, and content management

SOME YEAR 1 DELIVERABLES

  • Lead on-brand copywriting, editing, and development across marketing efforts (e.g. direct mail, field marketing, email, digital ads, partnerships, website, and social) to ensure messaging consistency; maintain regular touch bases with stakeholders managing efforts above to stay abreast of program developments and launches and upcoming content and copy/messaging needs
  • Manage regulatory messaging revamp across all applicable Inspire touchpoints, ensuring cross-functional stakeholders are aligned on the latest messaging updates
  • Support and inform copy development for new product launches, using both pre and post-launch learnings to inform the development of messaging across the user experience and marketing funnel
  • Lead on-brand UX and microcopy writing, development, and support across product development efforts to clearly and succinctly communicate product features and offerings
  • Maintain an organized, thorough, and always up-to-date database of copy best practices, guidelines, and tested/approved on-brand copy options to support the seamless development of copy for all of the above projects
  • Ensure content creation efforts reflect the needs/voice/mission of the brand, are on schedule with the editorial calendar, and support product/marketing campaigns
  • Execute upon 2021 content strategy to support the growth of each of the above projects

SUCCESS METRICS

  • Create and maintain up-to-date, consistent, and clear copy for all brand products 
  • Ongoing production of high-quality, on-brand, and mission-aligned blog content for the website
  • Curation and maintenance of editorial calendar; develop innovative editorial content in an effort to drive brand awareness, audience engagement, support product launches, and solidify the brand as a trusted thought-leader in the clean energy space

DESIRED TRAITS

  • Impeccable attention to detail, can spot spelling, punctuation, and grammatical errors and inconsistencies with ease
  • Adaptable to shifts in direction and priorities to successfully support evolving business priorities and copy/content needs

EXPERIENCE

  • Must Have
    •  5+ years in copy driven, editorial content management roles
    • Strong writing and editing skills; ability to create content that is consistent, innovative, and educational without sacrificing clarity or deviating from the brand mission/voice
    • Data-driven mindset that supports content creation decisions
    • An understanding of both SEO and organic social best practices to inform strategic content development, resulting in ongoing audience engagement
    • Experience establishing and managing content development workflows
    • Strong cross-functional relationship skills to move projects forward both internally and externally
  • Nice to Have
    • Team leadership experience
    • Experience managing freelancers
    • Experience in a startup or high-growth environment
    • Experience with data analysis
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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • SQLLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • Ruby on RailsFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • RedisDatabases

Location

3402 Pico Blvd, Santa Monica, CA 90405

An Insider's view of Inspire

How does your team reward individual success?

Each month we award an "Avenger of the Month". This is an employee that embodies one of our values: Own It, Study It, Coach It, Live It.

Inspire

Team

What are Inspire Perks + Benefits

Inspire Benefits Overview

Inspire’s culture balances the serious nature and tone of a professional company with the move-fast-and-execute tone of a rapidly growing emerging tech company. We believe in working hard and producing, but doing it in a positive and friendly environment where collaboration is rampant.

Inspire calls its employees Avengers. It’s a team out to even the score on behalf of the common man, to challenge the status quo and confront apathy and old-world bureaucracy. Every Avenger lives for the mission: To build the world’s most consumer-focused clean power platform and inspire a connected moment towards a brighter energy future. Avengers are scrappy, restless, humble and committed to balancing passion with purpose and profit.

Inspire offers competitive compensation and equity packages, plus benefits such as health, vision, life, and dental insurance - Not to mention, unlimited vacation, 401(k) plan, a dog friendly workplace & LOTS of cupcakes!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Inspire provides employees with a flexible work schedule that includes flexible start and end times.
Remote Work Program
Our remote work program includes work remotely on occasion as needed.
Family Medical Leave
Company sponsored family events
Inspire sponsors family oriented events annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Full-time Inspire employees receive unlimited PTO.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Parking
Pet Friendly
Recreational Clubs
Relocation Assistance
Inspire offers relocation assistance for certain roles.
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Inspire offers employees professional development opportunities like onsite training courses, the ability to attend job related conferences and seminars.
Lunch and learns
Inspire hosts lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within
Customized development tracks
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