Tinder
West Hollywood, CA

Lead Copywriter at Tinder (Greater LA Area, CA)

| Greater LA Area
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Tinder started on a college campus in 2012, and broke down the barriers - geographic, historic, cultural - that limit who we meet. We went from 1 swipe to 1 billion swipes a day, in 2 years. No technology grows that fast unless it fills a powerful, unmet human need. Today, Tinder is the world’s most popular app for meeting new people. The app is available in 190 countries, and 40+ languages, it’s been downloaded more than 430 million times and led to 60 billion matches. There’s never been a more exciting time to be at Tinder. We are on a course to revolutionize the way people meet and connect today.

We are looking for a Lead Copywriter to develop, maintain, and evolve Tinder’s global brand voice across multiple channels with a focus on messaging strategy and copy for product. This candidate has a pulse on current culture and provides thought leadership, vision, and strategy to the brand’s varied copy touch points. They build and nurture relationships with cross-functional partners, understand their business objectives and strategy, and align copy solutions with the proper tone and brand voice. They consistently inspire a high level of creativity and clarity from their team, providing direction and mentorship on their work and output. 

Our ideal candidate will have experience building and creating the overall writing strategy across a wide body of work. They must be (and enjoy being) a proven leader and excellent communicator that is comfortable working closely with designers, cross-functional partners, and executives. A creative culture champion- dedicated to continuous learning, they will foster a culture of transparency, respect, humility, and flexibility.

Brand and Marketing:

  • Evolve Tinder’s voice and develop a clear copy direction across all messaging touch-points.
  • Write, guide and execute copy across the following channels: Product, Marketing, CRM, Press, Web, Paid Media and User Acquisition. 
  • Be a strategic thinker and creative storyteller to bring the brand to life in all mediums to grow and connect with our community.
  • Be responsible for quality control on all materials to ensure creative intention: tone, language, value propositions and legal clearances are adhered to and maintained.
  • Manage multiple projects simultaneously, perform under pressure and pay close attention to detail while staying focused on the big picture—keeping the work on brand and on strategy. 
  • Implement ongoing communications with internal stakeholders to inspire the best work and ensure a strong feedback loop.
  • Have a continual pulse on current trends to identify new topics of interest, drive a cultural conversation and ensure Tinder’s voice is pushing boundaries.

Product

  • Collaborate with the Product Marketing Director and Creative Director to develop product language, feature education, and nomenclature.
  • Manage an influx of content in product features and ensure questions, games, and activities are in line with creative and product values and standards. 
  • Provide consultation and support to UX writers to help drive desired engagement and keep the brand voice presence in-app.
  • Draft App Store/Google Play Store descriptions and new release copy that is optimized for search engines and legally compliant.
  • Draft copy for community guidelines, FAQs and email auto-responses to user base.
  • Work closely with Performance and UX Research teams to consistently test messaging to optimize for performance. 

What you have:

  • 6+ years of experience in copywriting for product and marketing: agency and in-house experience in the tech space. 
  • Excellent short-form and long-form writing skills and the ability to create copy across a wide range of voices. Clear understanding and a relevant point of view on brand tone and style.
  • Strong team player who is able to work with different creative disciplines and teams.
  • Ability to manage multiple projects and deadlines in a fast-paced environment.
  • Excellent grammar, editing and proofreading capabilities.

As part of our team, you’ll enjoy:

• Working on a product that has an immediate impact on people’s lives all around the world
• Collaborating with a team of creative, fun and driven colleagues 
• Comprehensive health coverage, competitive salary, 401(k) employer match, Employee Stock Purchase Plan (ESPP)
• Other perks and wellness benefits like a fitness membership subsidy, paid concierge medical membership, pet insurance offerings, and a commuter subsidy
• A robust Learning + Development offering including our MentorMatch program, access to a library of 6,000+ online learning courses through Udemy, and an annual L+D stipend
• Access to mental health resources
• Fertility preservation benefits
• No Meeting Wednesdays and access to a wide range of product and service discounts through Perkspot
• Charitable donations match up to $15,000 annually 
• Monthly and weekly interactive virtual events including Book Club, trivia with prizes and yoga workouts
• The opportunity to join six active Employee Resource Groups (ERGs)


At Tinder, we don’t just accept difference — we celebrate it, we support it, and we thrive on it for the benefit of our employees, our product, and our community. We strive to make our workplace an inclusive and diverse environment, giving people from all walks of life the opportunity to have a voice. We champion and encourage those who bring different perspectives, ideas, and creativity to join our team dedicated to bringing people together across the globe. Tinder is proud to be an equal opportunity workplace where we welcome all people regardless of sex, gender identity, race, ethnicity, disability, or other lived experience.

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Where we are

Tinder has offices in Los Angeles, San Francisco, and Palo Alto.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • ScalaLanguages
    • SwiftLanguages
    • BashLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • DynamoDBDatabases
    • ElasticSearchDatabases
    • SQLAnalytics
    • PythonAnalytics
    • TableauAnalytics
    • PhotoshopDesign
    • SketchDesign
    • PrincipleDesign
    • ZeplinDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • LeanplumCRM
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What are Tinder Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Pre-tax savings spending account for health care (up to $2,650/year) and dependent care (up to $5,000/year) expenses
Disability Insurance
Dental Benefits
Dental preventive, restorative and orthodontia care for you and eligible dependents
Vision Benefits
Vision exam and corrective care for you and eligible dependents
Health Insurance Benefits
Health care preventive and illness coverage for you and your eligible dependents
Life Insurance
Basic Life Insurance, Basic Accidental Death & Dismemberment (AD&D) Insurance, Supplemental Life Insurance, Supplemental (AD&D) Life Insurance
Pet Insurance
Wellness Programs
Discounted ClassPass membership, complimentary OneMedical membership
Team workouts
At Tinder HQ, we offer regular workout classes on-site.
Mental Health Benefits
Partnerships with BetterHelp and free Headspace membership.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
100% match up to 10%
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Up to $15,000 annually
Child Care & Parental Leave Benefits
Child Care Benefits
We provide an annual Care.com Premium Membership so you can get the helping hand you need.Use your membership to find nannies, sitters, senior caregivers, child care centers, special needs caregivers
Generous Parental Leave
To help working families and parents, regardless of gender, take an active role in their family lives and to truly bond with their child, we are increasing our parental leave to twenty (20) paid week
Flexible Work Schedule
Core hours of work are 10:00am-3:00pm PT
Remote Work Program
Family Medical Leave
(10) Wellness Days each calendar year that can be used to support your wellbeing. Bereavement Leave will be renamed to Compassionate Leave, and will now also include up to twenty (20) days of leave.
Adoption Assistance
Access to consultations at adoption agencies, an expert-authored resource library. We provide $10,000 for employees and their spouses/domestic partners to use towards fertility preservation treatment
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Tinder's unlimited paid vacation policy allows employees to take time off work as they need, providing they comply with manager approval
Generous PTO
Paid Volunteer Time
Paid Holidays
Tinder offers employees paid time off to observe all major holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Beer & wine!
Casual Dress
Commuter Benefits
Tinder employees have access to a WageWorks Savings account allowing them to put money aside, pre-tax, up to IRS limits for commuter expenses
Company Outings
Tinder has company wide Holiday & Summer parties
Free Daily Meals
Tinder has catered lunch & dinner everyday as well as catered breakfast on Fridays
Game Room
Stocked Kitchen
Tinder has a fully stocked kitchen including unlimited snacks, coffee, tea and all of the flavored LaCroix you can handle
Some Meals Provided
Free lunch daily at our LA HQ
Happy Hours
Tinder hosts virtual New Hire Happy Hours as well as virtual and IRL celebrations for new releases & accomplishments
Parking
Tinder employees are assigned to one of 3 parking garages within a 1 block radius from the office
Relocation Assistance
Fitness Subsidies
ClassPass subsidy
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
$1,500 annually to each employee for education and books.
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

We have a robust Learning + Development offering including our MentorMatch program, access to a library of 6,000+ online learning courses through Udemy, and an annual $3000 Learning & Development stipend.

An Insider's view of Tinder

How would you describe the company’s work-life balance?

Tinder fosters a healthy work-life balance. We offer no-meeting Wednesdays, flexible work arrangements and unlimited PTO which makes it easy to take time off. Our focus on work-life balance makes Tinder a great place for employees with children. We support parents going through the ups and downs of parenting by giving them the flexibility they need

Shefali Shah

Security Manager, GRC

How do you collaborate with other teams in the company?

The Data Engineering team builds infrastructure to empower better decision-making for all teams at Tinder. We support Backend and Client engineers as they send billions of events daily to our pipeline, collaborate with Data Science and Analytics to architect solutions for quantitative analysis, and partner with Marketing to build reporting tools.

Kate

Engineering Manager - Data

What is your vision for the company?

My vision for Tinder Engineering is a culture of collaboration, learning and experimentation, growth, and technical excellence. Our product exists to bring people together, and our company also brings people of different backgrounds and specialties together to have an amazing impact.

Tom

Chief Technology Officer

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