Copywriter

| Santa Monica
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POSITION SUMMARY

Inspire’s Design Studio is looking for a collaborative copywriter who can compose anything from a tagline to long form copy to micro copy. From print to digital, brand to product, ads, scripts, web, decks and emails. You’re a strategic storyteller driven by making a difference — and an impact. You have an opinion about Oxford commas, the use of ampersands and when an em dash is more appropriate than a semicolon. 

You’ll work closely with key stakeholders across the organization to support or create various Product, Marketing, Brand and internal copy initiatives. This will include the shaping of Inspire’s brand narrative and messaging. This role is part of the design team and will report directly to the Sr. Creative Director. Why? Because we believe copy and design go hand in hand. 

 THE COPYWRITER HAS FOUR MAIN RESPONSIBILITIES

  1. Multi-channel content creation — Work closely with key stakeholders to help develop and maintain Inspire’s verbal identity, and build consistency across everything we write. Understand how copy and design work together to achieve optimal outcomes in any channel.
  2. Grammar & Writing Excellence — As our master wordsmith, you’ll digest and interpret jargony tech and industry language into clear copy people understand (and actually want to read). Review, copyedit and proofread various materials to ensure messaging is compelling, on brand, and consistent in style and quality. Understand flow, hierarchy of information, callbacks, and the relationship words have with other words in the right context.
  3. Clear & Personable Tone of Voice — Strong passion for customer experience, retention, acquisition, technology and well, words in general. Create compelling, surprise-and-delight creative in a neighborly voice that’s easy to digest. Help to develop and solidify new brand style guidelines.
  4. Strategic & Results Driven — Maintain a thorough, well-organized and well-kept database of approved, on-brand copy that other teams and departments may utilize consistently. Understand best practices when writing for SEO, clicks and conversion.

 SOME EXPECTED 2020 DELIVERABLES

  • Standards & Guidelines: Copy standards, rules and guidelines for you and others to follow. Create a single copy doc master template, or multiple templates that suit the needs of various projects and/or teams.
  • Brand Copy: Brochures, posters, physical and digital banners, emails, presentation decks, social posts, video scripts, user stories, and more. Not all at once. And not all at the same time. But expect a wide variety of projects.
  • Product Copy: Embed yourself with the Product team to understand the vision and key features of our product offerings. UX and microcopy for app and digital experiences.

 SUCCESS METRICS

  • Copy guidelines to follow and distribute
  • Identify & document memorable/repeatable descriptions and phrases to communicate our story, values and user benefits
  • Clear copy with consistent tone-of-voice for every touchpoint
  • On time and accurate deliverables

 DESIRED TRAITS

  • Flexible - Able to take the initiative, manage your own briefs, juggle multiple projects, and bring some process to an office that's never had an official copywriter
  • Clever - Able to problem solve and figure things out in a fast moving environment
  • User advocate - Able to create coherent, consistent messaging while passionately advocating for the needs of the user
  • Pragmatic - A pragmatic, common-sense approach to writing, with a good understanding of design, information hierarchy, UX and context setting

 EXPERIENCE

  • Must Have
    • 5+ years of copywriting experience at an ad agency or consumer-facing company
    • High level of English language skills: grammar, punctuation, spelling
    • Master of structure, flow, formatting, and champion of crystal clear communication
    • Fluent in copy and messaging best-practices for print and digital platforms
    • Experience writing long and short form copy
    • Experience with A/B testing and SEO copywriting techniques
  • Nice to Have
    • Technical writing experience
    • Passionate about technology with understanding of user experience
    • Experience writing for mobile and UX
    • Experience writing for B2B and PR
    • Interest in commerce, pop culture, new advertising trends and techniques
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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • SQLLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • Ruby on RailsFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • RedisDatabases

Location

3402 Pico Blvd, Santa Monica, CA 90405

An Insider's view of Inspire

How does your team reward individual success?

Each month we award an "Avenger of the Month". This is an employee that embodies one of our values: Own It, Study It, Coach It, Live It. The Avenger of the Month is also featured on our blog here: https://www.helloinspire.com/blog/avenger-life

Inspire

Team

What are Inspire Perks + Benefits

Inspire Benefits Overview

Inspire’s culture balances the serious nature and tone of a professional company with the move-fast-and-execute tone of a rapidly growing emerging tech company. We believe in working hard and producing, but doing it in a positive and friendly environment where collaboration is rampant.

Inspire calls its employees Avengers. It’s a team out to even the score on behalf of the common man, to challenge the status quo and confront apathy and old-world bureaucracy. Every Avenger lives for the mission: To build the world’s most consumer-focused clean power platform and inspire a connected moment towards a brighter energy future. Avengers are scrappy, restless, humble and committed to balancing passion with purpose and profit.

Inspire offers competitive compensation and equity packages, plus benefits such as health, vision, life, and dental insurance - Not to mention, unlimited vacation, 401(k) plan, a dog friendly workplace & LOTS of cupcakes!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Inspire provides employees with a flexible work schedule that includes flexible start and end times.
Remote Work Program
Our remote work program includes work remotely on occasion as needed.
Family Medical Leave
Company sponsored family events
Inspire sponsors family oriented events annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Full-time Inspire employees receive unlimited PTO.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Parking
Pet Friendly
Recreational Clubs
Relocation Assistance
Inspire offers relocation assistance for certain roles.
Professional Development Benefits
Job Training & Conferences
Inspire offers employees professional development opportunities like onsite training courses, the ability to attend job related conferences and seminars.
Lunch and learns
Inspire hosts lunch and learn meetings once per month.
Cross functional training encouraged
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