Want to challenge yourself at a high-growth startup AND make a difference in the world?

A bit about us:

Hi, we’re Who Gives a Crap! We make eco-friendly toilet paper (as well as tissues and paper towels) and donate 50% of our profits to help build toilets for the 2.3 billion people in need.

We absolutely love doing good, but we’re also exceptionally good at it. To date, we’ve donated over AUD$2.6 million to fund sanitation projects around the globe. We’ve grown quickly – selling directly to customers across three continents and establishing a strong B2B business in Australia that’s expanding to the UK market this year. 

Our team is made up of over 80 amazing humans working out of Melbourne, Los Angeles, China, and Manila. We’re working hard to reach our ambitious goals and diversify our product range to ensure we can have the greatest impact possible – both for the planet and its people. With your help, we’re hoping to increase our annual donation 10-fold in the next couple of years and continue to make the most beautiful, eco-friendly goods around.

A bit about the role:

We’re a busy Creative Team made up of a Creative Director, Content Lead, Designers, Video Content Creator and Social Media Manager (with more team members popping up on the horizon as we type). We spend our days cranking out kick-ass creative for organic content, paid adverts, marketing campaigns and more. We are looking for a Copy Lead to join our team who is passionate about hard working messaging and creating a clear and delightful customer experience. 

Reporting to our Content Lead, you’ll drive our brand voice across internal and external-facing communications, come up with delightful big brand campaigns, and write killer copy that makes our customers laugh and inspires them to do good.

If you worked here this past month here are some things you might have been involved in:

• Teamed up with our Growth, Insight and Digital Product teams to make sure our customer experience for our upcoming Limited Edition makes sense from a communication perspective
• Brought our content calendar to life: through brainstorming ideas, writing SEO-driven blogs, crafting video scripts or sharing inspiration with the team
• Worked with our video content team to help concept, storyboard and script on brand and best practice campaigns for FB and YouTube ads
• Written this job post (well, not this one, but you know what we mean)
• Iterated on old transactional emails to turn them into something new and unexpected (we’re not afraid of a fart button in an email)
• Worked closely with our designers to make your copy and their design work harmoniously as a customer experience
• Got your craft on and made some toilet paper people for a tips video on social
• Worked with the Growth and Digital Product teams to create A/B test copy that help us understand our customers even more and what they’re looking for at each stage of purchase
• Reflected on our tone of voice and copy output at our monthly team pin ups
• Brainstormed with the creative team on our upcoming donation announcement
• Joined our bi-weekly LA Hub virtual "hang time" via Zoom, and maybe you even led it one week to share a cool new skill you just learned
• Written multiple radio scripts to test this as a new advertising medium and sought feedback from the growth and creative teams on your work
• Looked over a press release from our PR partner
• Jumped in to help with some upcoming social posts
• Looked for new talent to build out our copy team
• Have asked a bunch of questions about our team and process and then suggested ten ways we could improve the way we work

Let’s talk about you

• You know what you’re doing: You know how to write hard working copy that converts, delights and engages. You’ve had loads of experience writing everything from web copy, to emails, to blog posts and IG captions. You know the rules for marketing best practice, and you know when to break them. You follow the trends and have a knack for knowing which ones will stick.
• Our tone of voice is your tone of voice: A good writer will adopt the style of the brand at hand. Still, this job will be a whole lot more fun if you find yourself naturally writing with a witty, quirky and friendly voice. We’re looking for someone who has written for a variety of voices, but feels like their natural tone of voice is most similar to ours.
• You’re an idea machine: Yes, you’re a writer, but you’re not just focused on the words. You’re always thinking about the big picture. You can think of large scale, campaignable ideas, as well as the easy wins. We’re looking for the ideas that make us famous and increase our impact. You should be good, no great, at presenting these ideas and thinking about how they can come to life beyond the words. 
• Details schmetails: Well, not really. We’re on the hunt for someone super detail-oriented and organised.  Obviously, we need you to know the difference between its and it’s / their and there. You even know the difference between less and fewer. Laid and layed? Easy. You correct your friends’ grammar because you just can’t help yourself. You mentally edit every billboard you see. You know how to manage your time without being chased and you’re a stickler about meeting deadlines. 
• You wear other people’s shoes: You’re really good at seeing other people’s perspectives. You can imagine yourself as our customer and decide which copy would be more effective in each stage of their journey. You know the right questions to ask to make sure your copy is crystal clear.
• Friendly humanoid: We always come together as a team to brainstorm and collaborate first before breaking away to flesh out the finer details. Then, we come back together to get feedback from the team as well as invite other key people in the business to get their thoughts. You’re totally up for taking people along for a journey, in fact, you love it. People! They’re the best.
• Born leader: You’ve been a manager and know all the ins and outs of giving feedback, delegating and helping your mentee grow in their own career.
• You give a crap: We’re all here because we genuinely want to make the world a better place with our work, and we want you to want that too! Awwww.

Why you should work with us

Every minute you spend working with us, you’re making a difference. The more we grow, the bigger an impact we’ll have. Sell your soul no longer! We think that’s a pretty great perk, but we don’t stop there…

If you have a great idea, we’ll do everything we can to make it happen. This is the kind of role that will be hard to find anywhere else: you’ll work with an incredible bunch of passionate people to grow a fast-paced startup at a crucial point in its trajectory.

The job is also amazingly flexible, something we’re working hard to hold onto even as we grow super quickly. We started the business remotely, and now have hubs in 4 cities around the world. While the team spends a few days of the week together in our coworking space (well, in normal circumstances we do!), you can also mix it up and work in your PJs from home or set up shop at the beach, up to you. And while we don’t have a Friday drinks cart (yet), you will get free toilet paper. A lot of it. And nothing beats that.

Lastly, you get to say the word ‘crap’ more than in any other job. Guaranteed.

Salary

This depends on your experience but just because we’re a social enterprise doesn’t mean you’ll get paid peanuts. Think chocolate covered macadamia nuts with some extra perks thrown in. In other words, we pay competitively and are determined to make this the best job you'll ever have – you won’t ever want to leave!

On top of the normal perks like annual leave, we also provide flexibility to take extra unpaid leave or travel while working, we provide a health insurance stipend, generous parental leave, training and development budget and a whole lot of other stuff. And did we mention the free toilet paper?