Copy Editor, Branded Content

| Greater LA Area
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Do you have a good sense of humor about language in the digital age and can’t resist the opportunity to discuss en dashes or misplaced modifiers? Are you the kind of person who never leaves home without a copy of White and Strunk’s The Elements of Style? If so then we want to meet you!

Named to Fast Company's Most Innovative Companies list in 2017 and as Digiday's Most Innovative Publisher in 2018, Who What Wear is looking to hire a Copy Editor to join its talented Branded Content team. 

The Copy Editor, Branded Content will be the final eyes on all fashion, beauty and lifestyle branded content across Who What Wear, ensuring it meets Who What Wear’s editorial standards while maintaining each individual brand’s voice. The ideal candidate will be a highly skilled top editor, proofreader, and teacher who can offer expert writing advice at a moment’s notice, can effectively prioritize departmental needs and work under pressure and tight deadlines.  In addition, this person will be an experienced market writer with proficiency in optimizing content for a digital and social audience and has a strong interest in working with clients to create ROI-driving content. We are looking for someone who is well-versed in women’s fashion trends and brands, and passionate about shopping content. This position is based in New York or Los Angeles and will report to Who What Wear’s Senior Director of Branded Content. 

Key Responsibilities:

  • Collaborate with cross-functional teams to ensure all branded content (including but not limited to stories, social, newsletters, decks, and event copy) is proofread and adheres to Who What Wear’s best practices and style guide.
  • Top-edit content, evaluating readability, tone, and issues like normativity.
  • Ensure branded content stories are correctly tagged in the CMS and in line with FTC requirements.
  • Make suggestions to improve and optimize branded content, based on understanding Who What Wear’s voice, SEO, and knowledge of top-performing content.
  • Write copy and own tasks as needed to support the Branded Content team, including but not limited to stories, social, newsletters, decks, and events.
  • Partner with clients and Who What Wear’s Client Services team in a collaborative manner by incorporating client feedback while maintaining Who What Wear’s editorial content standards.
  • Ensure onsite branded content is optimized for search and social sharing.
  • Build and edit stories in our CMS.
  • Stay ahead of digital content best practices, style guide, and industry best practices for native advertising.
  • Assist the Editorial Copy Team to help with bandwidth as needed.

Key Requirements:

  • 2–5 years of experience in online publishing, with a proven background in digital media.
  • Must have flawless grammar and be familiar with Chicago Manual of Style.
  • Ability to work calmly under pressure, meet tight deadlines, and provide self-direction.
  • Must be well-versed in women’s fashion trends and brands, with a passion for shopping content. 
  • Must have an interest in native advertising and revenue-driving content; Familiarity with affiliate content marketing a plus.
  • Knowledge of online editorial and social media best practices, including optimizing content for SEO.
  • Firsthand experience with daily publishing in a CMS.
  • Team-player attitude with a resourceful, can-do spirit and the ability to thrive in an entrepreneurial, fast-paced environment.
  • Experience working in branded content (interfacing with Sales teams a plus).
  • Intimate familiarity with Who What Wear with deep passion for and understanding of the brand.

More about Who What Wear: 

Who What Wear is an international fashion company known for its content sites— and—and its affordable, size-inclusive, and trend-forward line of clothing and accessories. The brand was founded in 2006 by Hillary Kerr and Katherine Power and includes the chart-topping career podcast, Second Life, which is hosted by Kerr. Most recently, Who What Wear launched a sister company, Versed, which is a clean skincare line with 19 products all under $20. Headquartered in Los Angeles, Who What Wear also has offices in New York City, London, and Minneapolis, and has Amazon, Greycroft Partners, BDMI, WndrCo, and others as key investors.

Who What Wear is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Who What Wear believes that diversity and inclusion among our teammates is critical to our success as an international company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • PythonLanguages
    • SqlLanguages
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • PhotoshopDesign
    • AsanaManagement
    • Joomla!CMS
    • MandrillEmail


Who What Wear is located in the heart of West Hollywood at the beautiful Pacific Design Center. Our office is near Catch, the Grove, & Beverly Center

An Insider's view of WhoWhatWear

What are some social events your company does?

We throw monthly happy hours where employees can mingle as well as get to know our new hires. We also have an amazing wellness program that includes pop-up fitness classes in the office and workshops featuring the best wellness experts. We hold quarterly fireside chats where our CEO interviews well-known entrepreneurs which is truly inspiring.


People Business Partner

What does your typical day look like?

Every day isn't the same at work, which makes it a lot more fun and exciting! Some days, I'll be in the office all day writing, editing, and putting together our monthly and weekly editorial lineups. Other days, I'll be at appointments or events learning about new products, and fitness studios.


Managing Editor

How has your career grown since starting at the company?

WWW has given me the opportunity to grow my career by exposing me to many new challenges and opportunities. My role has drastically changed with the needs of the business and this allowed me to broaden and develop skills I was keen on cultivating. I love working for a company that is constantly inspiring me to push the boundaries of my abilities.


Sr. Manager, Audience Marketing Services

What is your vision for the company?

Our vision statement as a company is to change the way women feel about fashion and beauty by continuing to champion the idea that style is inclusive and attainable by all. I share in this vision and to see it through with the mindset of balancing dynamic growth against our mission with stability through a commitment to profitability.



What’s the vibe like in the office?

The vibe is all about the fun and supportive friendships....from laughing and debating with ad-ops about the best sauce from Chick-fil-a... or joining the data team for lunch on the patio and learning so many cool things about politics and tech... or when walking around the office and hearing the laughter from the accounting office.


Director of Operations

What are WhoWhatWear Perks + Benefits

WhoWhatWear Benefits Overview

We offer medical, dental, vision and life insurance for all full time employees. We have bottomless healthy snacks in all of our office, unlimited paid time off, a wellness program and volunteer events.

Volunteer in local community
Who What Wear participates in local volunteer activities such as LA tech gives back and the Do Good Bus.
Friends outside of work
Eat lunch together
Health Insurance & Wellness Benefits
Dental Benefits
Our dental plan covers 90% of expenses.
Vision Benefits
Health Insurance Benefits
We cover 90% of premiums, while most employers cover 50% which makes our benefit offering extremely competitive.
Wellness Programs
Retirement & Stock Options Benefits
Company Equity
Who What Wear proudly offers stock options to all eligible employees in an effort to share in the growth of the company's value over time.
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Who What Wear provides employees with a flexible work schedule that includes Summer hours.
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Employees receive 48 hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Commuter Benefits
Stocked Kitchen
Happy Hours
Happy hours are hosted on occasion .
We offer employees Free on-site garage parking.
Pet Friendly
Professional Development Benefits
Lunch and learns
Who What Wear hosts lunch and learn meetings on occasion.
Promote from within
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