The fastest-growing High School and College sport in America isn’t basketball or football—it’s esports—and PlayVS is the official platform for High School and Collegiate esports. We offer an incredible, full-stack esport platform—game integrations, team building tools, leagues, tournaments, and schedules—and our software products tie everything together into a cohesive experience.
As a Content Copywriter for PlayVS, you’ll be a part of a world-class creative department with a primary focus on writing copy for web, emails, social, and sales materials. You’ll partner closely with Sales, Brand/Content, Lifecycle, Performance Marketing, and Customer Service teams across PlayVS to understand the esports community and its stakeholders from the ground up. You will contribute to creative ideation as well as refining the PlayVS voice.
Here's What You'll Do:
* Work closely with the cross-functional teams to drive new user growth, engagement, and retention with sharp, concise, on-brand copy.
* Collaborate with brand and content designers and managers to hone strategy and messaging for projects.
* Contribute to the efficiency of the marketing creative team by adding new ideas and approaches to achieve OKR goals.
* Act on marketing metrics to continually refine the copy efforts of the team
* Distill and articulate product feature benefits and translate them into simple, understandable language.
* Partner with the CRM team to conceptualize and execute all email marketing campaigns.
* Partner with the acquisition team to conceptualize and execute paid marketing efforts.
* Create regular A/B testing to drive more effective communications.
Here's What We're Looking For:
* Minimum of 3 years experience developing and writing content at an advertising agency or in-house marketing content team
* Strong portfolio showing a variety of marketing and product executions.
* Strong familiarity with major social media platforms
* Mastery of standard English spelling, grammar, and style
* Strong knowledge of Google suite
* Excellent communication skills, ability to take initiative and pivot when necessary
* Ability to take feedback from a variety of sources and incorporate it in a thoughtful way
* Ability to work autonomously
Not Required, But It’d Be Nice If:
* Video gaming and/or esports experience
* Knowledge of full-funnel marketing including email, social, and digital display.
* Familiarity with video gaming/esports culture and personalities
* Familiarity with Twitch ecosystem
* Production experience of any kind
PlayVS is an equal opportunity employer and is proud to be a majority minority company. We provide equal employment opportunities and are committed to maintaining an inclusive environment for our customers, employees, and applicants. We prohibit discrimination and harassment of any type regardless of race, color, religion, age, sex (including pregnancy and gender identity), national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, parental status, or any other characteristic protected by federal, state or local laws.
If you have a disability or special need that requires an accommodation, please contact us at [email protected]