Content Marketing Writer

| Santa Monica
Send resume to [email protected]
Apply now

Genly is looking for a passionate content marketer to join our team as a digital content marketing coordinator. As a digital content writer, you will work with the Client Success team to create highly converting landing pages and engaging social, native and display ads for B2B audiences. You’ll drive web traffic to client landing pages with the goal to ultimately convert clicks into sales leads.

At Genly, our mission of empowering growth drives who we are and everything we do.

Responsibilities

  • Write highly converting landing pages that appeal to our target audience of professionals, including physicians, dentists, veterinarians, optometrists, lawyers and more.
  • Research and develop compelling positioning for each client’s product/service that is focused on benefits/pain points and is highly engaging.
  • Write ads for paid marketing campaigns (e.g. for Facebook, Yahoo, Google, and content discovery networks like Outbrain and Taboola)
  • Create engaging CTA’s and headlines that will ensure high CTRs and on-page conversion
  • Pitch fully formed marketing campaigns to management
  • Create a content calendar and ensure that every client has a winning content strategy
  • Understand trends and hot topics in our key markets by conducting independent research
  • Create copy for internal assets such as website blog posts, articles, case studies, and white papers.
  • Create and send weekly and monthly campaign reports to clients
  • Account management: communicate campaign logistics, successes and roadblocks with clients on bi-weekly calls and via email
  • Perform other duties as assigned

Qualifications

  • Bachelor’s degree in marketing, advertising, journalism or communications, or business
  • 2+ years experience writing high conversion marketing/advertising copy
  • Excellent written and verbal communication skills
  • Strong work ethic
  • Attention to detail, both in written word and visuals
  • Exceptional organizational skills, with the ability to manage and prioritize various responsibilities and consistently meet deadlines
  • Flexibility to effectively deal with unexpected assignments and changes to workload based on management priorities or client requests
  • Engaged in social media: Facebook, Instagram
  • Ability to work with others, as well as independently and autonomously
  • Proficiency in Google Drive and Excel
  • Familiar with Unbounce or Hubspot is a plus

About Genly
Genly, located in the heart of Silicon Beach in downtown Santa Monica, is a profession-based advertising platform and creative agency with the mission of helping companies automate lead generation.  With access to more than 2 million websites worldwide and the ability to serve diverse media such as video, social, display, native and mobile ads, Genly has a wide reach with highly targeted capabilities.

Core Values:

  • Integrity
  • Gratitude
  • Camaraderie
  • Ownership
  • Excellence
  • Growth-Oriented

Check us out:

https://www.instagram.com/genlyleads/

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Technology we use

  • Engineering
    • JavascriptLanguages
    • SqlLanguages
    • TypescriptLanguages
    • Twitter BootstrapLibraries
    • Vue.jsLibraries
    • Node.jsFrameworks
    • RestifyFrameworks
    • MySQLDatabases
    • DynamoDBDatabases

Location

Our office is in the heart of Santa Monica, overlooking the bustling 3rd St Promenade and just a few blocks down from the Pacific views on Ocean Ave.

An Insider's view of Genly

What’s the vibe like in the office?

Joining Genly is like joining a fun, friendly Brady Bunch family. With an emphasis on camaraderie and gratitude Genly has a great office vibe, so everyone looks forward to both work and social events (like volunteering, bowling, laser tag, weekly pool tournaments, Tuesday & Friday company lunches, and much more)!

Ari

Director of Business Development

What makes someone successful on your team?

Curiosity and passion. We are a small team and everybody brings their own energy to the office. If you exude passion about your work and are curious in how you can add value wherever possible, you'll be successful at Genly.

Geoff

Product Manager + Designer

What is your vision for the company?

Genly is automating online marketing. Our mission is to simplify the technical side of sophisticated digital campaign creation (i.e. setting up pixels, tag managers, etc) and empower marketers to focus on what they love: creating powerful messages. I see every marketer in this country coming to work and using Genly to help grow their business.

Jenny

VP Strategy + Client Success

How do you make yourself accessible to the rest of the team?

Most development departments have a stigma of being closed off to other employees. From the day I joined, I tried to overcome this by setting up weekly meetings with other depts. We’ve outgrown the need for these meetings, but I never pass up an opportunity to remind everyone that their opinion is welcome & necessary for product growth & progress.

Andrew

CTO

What are Genly Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Genly hosts monthly company outings such as happy hours, bowling nights, VR, hikes and more.
Stocked Kitchen
Some Meals Provided
Team gets free catered lunches on Tuesdays and Fridays
Parking
We offer employees Paid on-site garage parking.
Professional Development Benefits
Lunch and learns
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Send resume to [email protected]
Apply now
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