Overview

tronc, Inc. (NASDAQ:TRNC) is a media company rooted in award-winning journalism. Headquartered in Chicago, tronc operates newsrooms in nine markets with titles including the Chicago Tribune, Los Angeles Times, The Baltimore Sun, Orlando Sentinel, South Florida's Sun-Sentinel, Newport News, Virginia’s Daily Press, Allentown, Pennsylvania's The Morning Call, Hartford Courant, and The San Diego Union-Tribune. Our legacy of brands has earned a combined 94 Pulitzer Prizes and is committed to informing, inspiring and engaging local communities.

Our brands create and distribute content across our media portfolio, offering integrated marketing, media, and business services to consumers and advertisers, including digital solutions and advertising opportunities.

As a Content Manager at tronc:

• You will be a lead point of contact with assistant editors at assigned local markets.  
• You will work to increase time spent on site, engage audience, and beat competitors.
• You will help improve the reach of and engagement with content and communities related to a given subject area. 
• You will drive coverage for digital and social platforms. 

Responsibilities

• Identify opportunities to package online content, including re-write/test headlines and finding relevant related items.
• Collaborate with the markets on local journalism to ensure content meets the established standards.
• Curate content from third parties.
• Provide data analytics to the local markets to provide the ROI on content chosen in the local markets.
• Engage assistant editors to assign and/or shoot video and photos to accompany stories.
• Ensure that Annual Revenue Per User (ARPU) objectives are met at the local assigned market.
• Enhance the user experience by providing guidance to local markets on visualizing content.
• Work closely with assistant editors and other content managers to foster the creation of timely, accurate, informative and thought-provoking stories.
• Monitor trends and audience patterns to make sure journalism is optimally packaged to reach large, targeted audience.
• Manage the presentation of stories, photos and videos for all appropriate digital channels, including our own sites and apps, social media platforms and 3^rd-party aggregators.
• Meet or exceed daily metrics goals for page views, photo views, video views, social media shares and other measures.
• Solicit feedback from audience and markets.
• Monitor competing websites and others reporting on the community.

Qualifications

• Bachelor’s degree with a strong prefrence in Journalism
• 3-plus years of experience in digital publishing.
• Strong news judgment.
• Keen sense of social media and how to maneuver in the digital space.
• Ability to collaborate with markets to ensure goals are achieved.
• Strong aptitude for digital analytics and the ability to communicate the results to employees.
• Expert knowledge of content management systems.
• Excellent writing, reporting and editing skills.
• Excellent communication and interpersonal skills.
• Ability to maintain accuracy in a fast-paced environment while managing multiple priorities.
• Comfortable using content management systems, HTML and photo/video editing.