About the Role

Do you know what it takes to to build a community from the ground up? Have excellent taste, an understanding of people and a strong grasp of modern social media and marketing tactics?

If that sounds like you, Piñata Farms is looking for a Community Builder/Manager to join our growing Community team. Piñata Farms is a start-up that’s composed of people who’ve been responsible for some of the biggest cultural and tech successes of the last 10 years, spanning mobile, social, video, AR, gaming and music. We are using the latest CV & ML tech to advance the slang of visual literacy (memes) to create a new generational phenomenon. Our mission is to allow anyone to be a creative by recontextualizing content fast with their friends & community. We are backed by the top Silicon Valley VC's and some of the most influential strategic investors in media, tech, and pop culture.

As a member of the community team, your role will largely be focused on developing our brand across the internet and fostering our growing community on our app.

Our Ideal Candidate Is:

• Effectively manage community outreach to the Piñata Farms user base
• Identify new users and maintain engagement with identified users throughout their lifecycle
• Track & measure the success of key community & user specific metrics
• Analyze user behaviors on the app to improve retention and enhance the user experience
• Keep up to date on all social media trends, technologies, and popular platforms
• Develop and encourage a strong sense of community on the app
• Share your ideas, identify challenges, and actively suggest solutions
• Work with the Product, Content, and Community teams to deliver a high quality experience to the entire user base
• Become a Piñata Farms product expert

What You'll Do:

• Effectively manage community outreach to the Piñata Farms user base
• Identify new users and maintain engagement with identified users throughout their lifecycle
• Track & measure the success of key community & user specific metrics
• Analyze user behaviors on the app to improve retention and enhance the user experience
• Keep up to date on all social media trends, technologies, and popular platforms
• Develop and encourage a strong sense of community on the app
• Share your ideas, identify challenges, and actively suggest solutions
• Work with the Product, Content, and Community teams to deliver a high quality experience to the entire user base
• Become a Piñata Farms product expert
• Develop the Piñata Farms brand voice through custom marketing and advertising strategies
• Build relationships with influencers, creators and media outlets
• Oversee social media accounts and ensure brand consistency

Qualifications

• One or more years of experience in a marketing, social media or community related role
• Understand social media KPI's and performance metrics
• Experience with all major social platforms, i.e. Instagram, TikTok, Twitter, etc.
• Familiar with start-up culture and being on a small fast-moving teamed
• Has built and fostered a digital community or presence
• Experience working with tools such as Slack, Notion, Tableau or other user analytic softwares

Why You Might Be Interested

• You demand excellence from yourself and others
• You seek to be great and put in the work to get better everyday
• You want to make an immediate impact on a company and not wait years climbing up a corporate ladder
• You want to see your work impact real people every single day
• You want to work at a place where you're not defined by your LinkedIn and your role and can contribute across many areas you are passionate about
• You want to be part of something special that the world will all know about
• You want to work very hard and have a lot of fun and looking forward to work everyday

Other Details

• Located in Los Angeles - Remote applicants will be considered but local to LA and/or willingness to relocate is a plus
• Full Time, with flexible remote work-from-home days and unlimited PTO