Art Director, Content
Are you looking for the chance to grow and engage with local restaurants for a burgeoning brand at the intersection of technology, food culture, and design? What about discovering untold stories, creating compelling content, and producing visual stories all while helping local restaurants to thrive? Do you love photography as much as you love food?
Great—we have the perfect opportunity for you!
ChowNow is unique among startups in the online ordering space. We make life easier for restaurants by offering online ordering tools that help them thrive. Everything the company builds puts eateries and their customers first—via websites, custom-made apps, Google, Facebook, Instagram, marketing, analytics, podcasts—wherever restaurants and modern diners connect. We think local and operate commission-free because we believe in being a fair, sustainable, and equitable partner to restaurants everywhere. Those same values are reflected in our workspace.
Diversity, teamwork, and mutual respect are among our core company values. We pride ourselves on giving our teams plenty of opportunities to make their mark. To date we’ve created over 20,000 apps for our restaurant partners—something that’s never been done in our category. As we expand to new markets our opportunities to create, build, and grow will only increase.
About the Position:
As an Art Director on the design team, you will help create editorial stories about the ChowNow community. You will engage with ChowNow’s large community of restaurants to unearth never-been-told stories for all of our channels that include product, social, marketing and our online magazine. Your connection with our community of restaurants and consumers is essential to elevating ChowNow’s brand. You will be responsible for identifying, strategizing, and producing outstanding photographic, illustrative, and video content. You will be part of a design-driven team that has a love for human storytelling and will be a vital part of unearthing and visualizing great stories about our restaurant partners while sharing and collaborating with other teams at ChowNow—a lot. Working cross functionally comes easily to you as does your passion for storytelling.
Working with our Consumer, Product and Growth Marketing teams, you’ll create content that helps convert leads into customers. We have a voracious appetite to learn about data and insights, so you’ll be working with Product Management and Engineering, too. We believe in creating delightful, intuitive content, and we pay particular attention to the execution.
This role currently reports into our Creative Director of Content. You will work from our Los Angeles Headquarters or remotely.
Specifically, you will:
- Conceptualize stories about ChowNow and our community of restaurants
- Ideate, research, produce, and execute visual stories.
- Engage directly with restaurants in the ChowNow network to produce stories. You will be a voice of our brand.
- Use your outstanding network of image-makers to create compelling ChowNow content
- Organize and produce photo and video shoots. Experience with illustration is a plus.
- Maintain 5-8 story assignments on any given day
- Collaborate on an editorial calendars with the Community Manager
- Research current trends in content and storytelling
- Collaborate cross functionally including Designers, Product Designers, Growth Team, Product Managers, and more to define new content opportunities and story franchises.
- Partner with our Creative Directors and Design Team to create innovative ways of storytelling for ChowNow
- Learn from customer usage and leverage feedback and data to continually iterate, innovate, and evolve our storytelling.
- Communicate your thoughts and decisions effectively to the Executive team.
Within 30 Days You’ll:
- Complete our ChowNow onboarding (remote) where you’ll learn the ins and outs about ChowNow and our products.
- Observe 4 product demos with the sales team to better know our customers.
- Complete your first wave of short-to-medium research assignments.
- Explore ways of creating compelling stories directly from the ChowNow community.
- Share a handful of initial ideas for story franchises for social media and our online magazine.
Within 60 Days You’ll:
- Begin to evolve our editorial calendar and start to assign photography.
- Define the metrics you will use to measure the success of ChowNow editorial stories
- Maintain an editorial calendar for all channels with Community Manager
- Communicate your strategic decisions with stakeholders and the broader team.
Within 90 Days You’ll:
- Continue to develop and explore new content strategies using stories from our community.
- Regularly assign new story franchises across multiple channels.
- Work directly with Creative Director on marketing campaign
- Ship your first medium-to-large project.
You Should Apply If:
- You have a minimum of 6 years combined experience working in-house at a brand, an advertising agency, digital agency, or in-house creative department.
- Your portfolio shows the use of strategic insights within B2B, B2C, editorial, advertising, digital campaigns, film, and video projects. (No PDFs or Downloads)
- You live and breathe building and engaging with communities
- You’re a highly motivated person who is self-directed and pays careful attention to detail.
- You’re an outstanding team contributor who is willing to give and receive feedback.
- You have the ability to conceptualize and communicate your ideas to stakeholders and evolve new initiatives within the organization.
- You have an understanding to engage with communities and get the most out of our partners.
- You bring with you an amazing network of Photographers and Directors.
- You are an excellent image researcher.
- You have experience iterating rapidly and frequently delivering to evolve a product or piece of content, especially within consumer products, SaaS products, mobile applications, social, editorial, and interactive experiences..
- You have a deep understanding of how to frame a problem and work with the team to synthesize new solutions.
- You obsess over details and are excited to polish until your work is perfect.
- You take risks, you are not afraid to fail, and you learn from mistakes.
- You’re always looking for inspiration and staying relevant with the latest apps, design trends, shifts in culture, innovations in communication strategies.
- You are full of ideas and capable of validating them through rapid prototyping and user testing.
- You are a skillful communicator, presenting ideas and concepts in a concise and thoughtful manner.
- Most importantly, you have great story ideas and don’t wait for anyone to bring them to life. You are comfortable and confident to take the lead with your ideas and are excited to share stories about ChowNow.
About Our Benefits:
- Competitive Salary
- Ongoing training and growth opportunities.
- A "Best Place to Work" winner multiple times where we focus on creating a great employee experience
- Rock solid medical, dental, and vision plans.
- Remote Work stipend
- Mental Health Coverage - we offer several programs to support your mental health and wellness goals.
- 3 weeks paid vacation; paid holidays; we expect you to work hard, but still enjoy your personal life
- 7 weeks of baby bonding time for all new parents (within the first year of birth or adoption), 8 Weeks of Paid Pregnancy Leave.
- 401(k) Matching
- Employer-contributing student loan assistance program.
- Employee Stock Incentive Plan.
- Pet insurance for your fur babies
- Quarterly Industry Speakers Series.
- Quarterly Tech Events (Women, LGBTQ, Diversity, Inclusion).
- Consistent & fair leadership: we’ll share info, set clear goals, show you respect, and treat everyone fairly.
- Enough freedom to spread your wings while still holding you accountable.
As one of ChowNow’s core values, “Celebrates Diversity”, we are committed to an inclusive and diverse work environment. ChowNow is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.
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