Dollar Shave Club is a rocketing men's lifestyle brand and e-commerce company on a mission to change the way men address their shaving and grooming needs. From our BS-free razor subscription, to our grooming products, to tomorrow’s cutting edge user experience – we’re dedicated to inventing smart products to make guys’ lives better and easier. 

ROLE SUMMARY:
We’re looking for a Content Strategy + Social Media wizard join the Brand Marketing Team at Dollar Shave Club. This person should be a mix of art and science, understanding the technical side of SEO and Reputation Management while also managing the art of creating + organizing content, business priorities and reach & frequency between DSC’s paid, earned + owned channels. This innovative self-starter will help lead the growth and profitability of our Dollar Shave Club through orchestrating our organic social media and overall content strategy by partnering interdepartmentally with Content/Editorial, Social, CRM, Media, Brand Marketing brand and more. 


RESPONSIBILITIES:CONTENT:

• Partner across multiple teams to lead the development of a centralized content strategy that ties together editorial calendars, social calendars, business priorities, product launches and more.
• Content Planning
• Content Calendar Development
• Copy Development (oversight)
• Create and manage content ecosystem mapping + documentation based on aligned company annual messaging strategies.
• Strategy + Execution within content and channels. Once strategy locked, coordination of many cross functional channel owners for orchestration of content within specific channels
• Develop content distribution measurement platform + reporting, anchored in collective short term, long term performance KPIs as well brand metrics
• Conduit between Content Teams and Marketing Teams sitting within Marketing, bridging editorial with all member and non-member marketing + communication.
• Focus on partnership with Channel Owners to establish and define specific channel roles and guidelines for content and distribution.

SOCIAL:

• Manage the executional social media team and daily operations
• Drive social + content strategy, delivering best in class social media marketing to our members and guests.
• Build out and develop organic reach and frequency through new touch points and social channels
• Create and drive brand guidelines and standards per social channel
• Drive social media best practices and new to market social innovation through new platforms and media
• Orchestrate measurement and reporting infrastructure for social media initiatives

SEO:

• Partner with Digital Product, Brand Marketing + Engineering to deliver SEO best practice strategies and constant recommendations.
• Manage external SEO agency relationship
• Lead Reputation Management practice to include:
• Monitoring: SERP labeling, SRP tracking, Google Alerts, Wikipedia page management
• Lead SEO practice at DSC to include:
• Brand Discovery: Competitive Analysis, Archiving, Impact, Positive Web Association
• Content Development: On Page Audits, Third Party Content and more
• Community Outreach: Allie outreach and 3rd party relationship curation

QUALIFICATIONS:

• Bachelor’s Degree
• 3 to 5 years of professional experience in Social, Content Marketing and SEO in a leading strategist role (brand direct or agency role)
• Experience developing, managing, executing and measuring Content Marketing and SEO programs for medium-to-large brands (ecommerce/retail preferred)
• Understanding of SEO best practices to assist Digital Product + Engineering Teams with site and campaign optimization (SEO technical optimization)
• Experience with analytics:
• SEO reporting tools, Social reporting tools and site reporting tools (Google Analytics/Ominture)
• Previous experience with organic social media marketing and community management
• Analytical mind with ability to plan, measure and report on program successes through targeted KPI’s.
• Proven strategic thinker with excellent analytical capabilities
• Excellent written and oral communication skills and ability to collaborate and work well with others
• Strong project management skillset with experience managing workflow between different departments and channel owners
• Ability to thrive in a fast-paced, entrepreneurial, high-energy environment that requires ability to multi-task
• Self starter, not afraid to drive the business forward, asking for forgiveness vs permission