Sr. Manager, Marketing Analytics
RealtyMogul.com launched in 2013 with one mission: simplify real estate investment by connecting real estate entrepreneurs and investors through cutting-edge technology. We have built a disruptive new business by creating a leading online, crowdfunding, capital markets platform within the traditional real estate industry. Today we are a leading online real estate capital marketplace, offering commercial equity and commercial debt products nationwide, educating our investors, and building a company that will change real estate investing and financing forever.
Sr. Manager, Marketing Analytics
We are currently looking for a Sr. Manager, Marketing Analytics to work in our Los Angeles Headquarters. This person will be responsible for driving analytical insights and reporting for the Marketing and Sales teams and have a very visible and important role in the growth of the business.
What You'll Do:
- Lead analysis around marketing/growth topics such as LTV, churn and channel attribution modeling
- Define & refine the key analysis and reporting metrics for Marketing and Sales
- Conduct deep dive analysis on spend, portfolio mix and performance to drive marketing strategy
- Understand and measure all stages of the customer lifecycle from awareness to repeat investments
- Create and maintain evergreen and ad-hoc reports in Tableau for Marketing and Sales
- Synthesize data into succinct presentations that influence senior management decision making
- Assist with maintaining a culture of data integrity across the organization
Who You Are:
- You have 4-6 years of experience in an analytical function, with at least 2 years in marketing analytics
- You have a high proficiency with SQL scripting and detailed knowledge of data warehouse and ETL layer
- You have experience implementing and using data visualization/dashboarding tools to enable data access and fluency across the organization (Tableau is a plus)
- You have the ability to conceptualize business issues, formulate hypotheses, gather results, analyze data, and make appropriate recommendations for change
- You have the ability to synthesize complex concepts and analyses in a simple manner
- You have excellent written and verbal communication skills and good interpersonal skills
- You must be detail-oriented, highly accurate and possess excellent problem-solving skills
- Experience in R or Python a plus
- Experience with Salesforce is a plus
- BS/BA degree in a quantitative field (statistics, applied mathematics, econometrics, computer science.) preferred, but not a must