At ReachLocal, our mission is help local businesses around the world get more customers. We offer a total digital marketing system for local businesses, comprised of web presence solutions and digital advertising solutions. All our solutions feed into our ReachEdge™ lead conversion software, which helps local businesses seamlessly convert leads into customers and gain a deeper understanding of their online marketing ROI. Through our global technology platform, a decade’s worth of marketing insights, and our team of digital marketing experts, we help local businesses get more out of their marketing. ReachLocal is headquartered in Woodland Hills, CA, with offices in four regions: Asia-Pacific, Europe, Latin America, and North America.

Senior Product Manager, Business Systems (Salesforce) at ReachLocal

If your career goal is to make a difference by transforming how a global sales organization does forecasting and pipelining, and improving overall proposals and budget, then we need to talk!

About the Opportunity:

The Senior Product Manager, Business Systems acts as a bridge between technical and business stakeholders responsible for delivering systems and solutions in support of Sales, Marketing, Service and Finance functions. This role will work closely with business partners ranging from Corporate Executives to Execution staff and drive the vision, requirements and design of business solutions. This will require an end-to-end understanding of Prospect to Cash business processes and how they are implemented utilizing CRM and other integrated application solutions.

About Your Responsibilities: 
  • Provide hands on guidance on process & solution design
  • Lead project delivery from requirements to sprint execution to production deployment (CRM, Sales Tools, Quote-to-Cash)
  • Act as the liaison between cross-functional groups by planning, conducting, and directing the analysis of highly complex business problems to be solved through business application solutions (potential application enhancements and/or system implementations)
  • Own & drive corporate business systems roadmap & delivery
  • Analyze corporate systems and make recommendations and proposals for improved effectiveness and efficiency
  • Manage, prioritize, sequence project demand based on resource availability and timelines
  • Coordinate with Sales Enablement & Operations teams to deliver end-user training as necessary
  • Provide team leadership on delivery processes/practices and CRM application best practices
About You:  
  • 10+ years of IT industry work experience including business systems analysis, solution design, application development and deployment of major CRM solutions (Salesforce, SaaS Quote to Cash applications) 
  • 5+ years of experience in leading cross-functional project teams 
  • Excellent communication and presentation skills 
  • Experience in leading Business Analysis, Business Process Design and Application Development (SDLC)
  • Experience in Project Management methodologies 
  • Good project management skills, planning and organizational skills 
  • Successful track record in delivering IT solutions on time and on budget 
  • Experience with Salesforce CRM best practices
  • Good working knowledge of CRM architectures and administration and the ability to quickly diagnose and solve system problems •
  • Functional knowledge of CRM (Sales, Service & Marketing) 
  • Demonstrated successful working relationships with IT and Business Partners 
  • Exceptional customer service orientation 
  • Extensive experience working in a team-oriented, collaborative environment 
  • Bachelor's or Master’s degree in Computer Science or Information Systems
About ReachLocal: 

Are you looking for a company that values innovation, passion, and a healthy work/life balance? A job where you feel supported and appreciated? At ReachLocal, we know our employees drive success, and we strive to create a thriving company culture where you’ll enjoy coming to work every day.

Here, you can walk through the halls and bump into our CEO, catch an inter-office ping pong tournament, or support a local cause with your fellow employees. Are you ready to join a company where you can have fun and work with some of brightest people in digital marketing?

Our mission is to help local businesses all over the world reach more local customers online. As a leader in powering online marketing for local businesses, ReachLocal has been recognized for outstanding products and exceptional employees, having won Google’s Quality Account Champion in North America and Google’s Innovation Champion Award in Canada. Our CEO, Sharon Rowlands, has won countless awards, most recently the Gold Stevie Award for Female Executive of the Year in the 13th Annual Stevie Awards for Women in Business. 

ReachLocal is headquartered in Woodland Hills, CA, with over 60 locations throughout the United States, Canada, Germany, the Netherlands, Japan, Australia, and Brazil.
We invite you to learn more about us, connect with us, and grow with us here:

ReachLocal is an equal opportunity employer. Applicants for all job openings are welcome and will be considered without regard to race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, or any other basis protected by state, federal or local law. It is the intent of the Company to comply with all applicable federal, state and local legislation concerning equal opportunity in employment.
This job description is not designed to cover or contain a comprehensive listing of all activities, duties or responsibilities required of the employee.

Company Reviews

“ReachLocal is innovative and cutting-edge; a place where you can take on big, significant problems, and make a difference” “You can move around within the company; they are great about informing you of available opportunities” “You can think out-of-the-box and collaborate with so many different functions; move at a pace that you are not able to move at any other companies; I truly believe that you are valued here at all levels” “Great environment; people here are upbeat, friendly – nice to be in a place like that” “People here have very impressive capability, and belief in their commitment to help us carry through”
at ReachLocal
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Perks & Benefits
Industry competitive compensation package
Medical / Dental / Vision insurance with HSA option
Flexible Spending Account (FSA)
Flexible PTO policy for exempt employees / 10 days vacation & 5 days sick time for non-exempt employees
401K plan
Free parking
Free snacks
Foosball & ping pong table
Employee discount program
Employee appreciation events
Ongoing training and development opportunities
Fun and collaborative work environment
Excellent work/life balance

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