At ReachLocal, our mission is help local businesses around the world get more customers. We offer a total digital marketing system for local businesses, comprised of web presence solutions and digital advertising solutions. All our solutions feed into our ReachEdge™ lead conversion software, which helps local businesses seamlessly convert leads into customers and gain a deeper understanding of their online marketing ROI. Through our global technology platform, a decade’s worth of marketing insights, and our team of digital marketing experts, we help local businesses get more out of their marketing. ReachLocal is headquartered in Woodland Hills, CA, with offices in four regions: Asia-Pacific, Europe, Latin America, and North America.

Senior Product Manager at ReachLocal
About the Opportunity:

The Sr. Product Manager for Websites and Applications oversees multiple aspects of our ReachSites product, platform, and infrastructure containing thousands of local client’s websites. This includes product administration, and development for both front and back end applications, as well as reporting and analytics efforts to ensure the optimal product offering. 

You will collaborate with customers, operations, engineering, and internal stakeholders to shape the main, local marketing platform for clients. You will gather requirements, translate them into product specifications, and launch new product initiatives to improve the client experience. You will continuously analyze metrics to understand performance impacts and processes, making changes as necessary to deliver the maximum benefit to the client. You will ensure products/features are created to specifications delivered on schedule. 

You will have a rare career opportunity to develop a deep understanding of our products, customers, and competitors and help create innovative customer experiences that help thousands of local businesses worldwide manage their marketing efforts quickly and effectively.

 About Your Responsibilities:

  • Document, organize, and manage the implementation of new website products and processes from inception to completion for thousands of client sites. 
  • Interface with both clients, and internal stakeholders, to gather and document detailed product (desktop & mobile) requirements.
  • Manage any custom implementation and site integration work directly with engineering teams through to successful release. 
  • Design and develop toolsets and applications to assist in the overall sales, and distribution of the website product.
  • Serve as the primary point person for all related communication around website product integration for both internal and external parties.
  • Analyze and evaluate performance of client’s websites, and enable it to drive product decisions. 
  • Offer insights and support into net new product features and functionality that influence the overall design of the website product.
  • Manage other product management tasks as assigned

About You:

  • 6-8 years of direct product management experience working alongside Agile product development teams.
  • Comfortable with both the front end (web/mobile) and back end aspects of gathering product requirements.
  • Experience in developing toolsets and applications, including APIs, and product integration. 
  • Knowledge of WordPress (Templates, Plugins/Widgets), HTML, CSS, PHP, JavaScript a plus. 
  • Familiarity with Agile methodologies and Jira.
  • Customer-centric focused, and experience in working in a highly matrixed organization. 
  • Experience with web metrics s and analytics products a big plus.
  • Ability to use data-driven and methodical approaches to decision making. 
  • Bachelor’s Degree required. MBA a plus.
  • Strong communication skills to listen, engage, and present to numerous stakeholders including Customers, Sales, Service, and Product Development teams
  • Expert capabilities in MSFT Office (Excel, Powerpoint, Word) 
About ReachLocal:

Are you looking for a company that values innovation, passion, and a healthy work/life balance? A job where you feel supported and appreciated? At ReachLocal, we know our employees drive success, and we strive to create a thriving company culture where you’ll enjoy coming to work every day.

Here, you can walk through the halls and bump into our CEO, catch an inter-office ping pong tournament, or support a local cause with your fellow employees. Are you ready to join a company where you can have fun and work with some of brightest people in digital marketing?

Our mission is to help local businesses all over the world reach more local customers online. As a leader in powering online marketing for local businesses, ReachLocal has been recognized for outstanding products and exceptional employees, having won Google’s Quality Account Champion in North America and Google’s Innovation Champion Award in Canada. Our CEO, Sharon Rowlands, has won countless awards, most recently the Gold Stevie Award for Female Executive of the Year in the 13th Annual Stevie Awards for Women in Business. 

ReachLocal is headquartered in Woodland Hills, CA, with over 60 locations throughout the United States, Canada, Germany, the Netherlands, Japan, Australia, and Brazil.

We invite you to learn more about us, connect with us, and grow with us here:
• Career Site:
• Blog:
• LinkedIn:
• Twitter:
• Youtube: 
• Hear from our employees:

ReachLocal is an equal opportunity employer. Applicants for all job openings are welcome and will be considered without regard to race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, or any other basis protected by state, federal or local law. It is the intent of the Company to comply with all applicable federal, state and local legislation concerning equal opportunity in employment.

This job description is not designed to cover or contain a comprehensive listing of all activities, duties or responsibilities required of the employee. 


Company Reviews

“ReachLocal is innovative and cutting-edge; a place where you can take on big, significant problems, and make a difference” “You can move around within the company; they are great about informing you of available opportunities” “You can think out-of-the-box and collaborate with so many different functions; move at a pace that you are not able to move at any other companies; I truly believe that you are valued here at all levels” “Great environment; people here are upbeat, friendly – nice to be in a place like that” “People here have very impressive capability, and belief in their commitment to help us carry through”
at ReachLocal
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Perks & Benefits
Industry competitive compensation package
Medical / Dental / Vision insurance with HSA option
Flexible Spending Account (FSA)
Flexible PTO policy for exempt employees / 10 days vacation & 5 days sick time for non-exempt employees
401K plan
Free parking
Free snacks
Foosball & ping pong table
Employee discount program
Employee appreciation events
Ongoing training and development opportunities
Fun and collaborative work environment
Excellent work/life balance

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