Senior International Marketing Manager

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Verifi is looking for a talented Senior International Marketing Manager to join our company! 

We're looking for a dynamic experienced Senior Marketing Manager with exceptional communication skills and a passion for international business. Targeting an exceptional, dynamic and resourceful marketing professional with experience in global markets and B2B products to expand Verifi's International strategic marketing efforts This Sr. International Marketing Manager position is responsible for creative, editorial and production of marketing programs and initiatives for the UK and other international markets.

Duties are focused on developing and supporting a comprehensive roadmap for expanding the corporate marketing agenda into the UK and other international markets.

Join Verifi and you join the leading solution in the eCommerce marketplace for payment and risk management.

Your responsibilities will include:

  • Help position and enhance the overall brand value and product positioning of Verifi within the UK Market and other international markets.
  • Global analysis and competitive research with associated recommendations for UK expansion plans and strategies
  • Lead a team of International Marketing Managers in executing new international market launches, growth and support.
  • Identify new market opportunities and strategize how best to capitalize on these
  • Stay closely aligned with industry trends and maintain high levels of credibility within the UK market place
  • Self-motivated with excellent project management skills providing detailed project plans and status updates
  • Flexible schedule to accommodate communication with our UK Sales Team
  • Own entire marketing execution plan including but not limited to digital marketing, public relations, brand development, creative, trade show and sales enablement
  • Managing and directing an agency relationship, creating and developing ongoing enhancements to our International assets including:
  • Website(s) landing pages, micro-sites, etc all while adhering to brand guidelines
  • Print collateral and content creation and ideation: white papers, case studies, sell sheets, brochures, infographics
  • Campaign creation and messaging for various target audience verticals
  • SEO and SEM optimization increasing brand awareness and lead generation while managing a strict PPC budget
  • Direct Social Media and Content Marketing strategy in various international markets
  • Drive marketing KPIs and channel revenue contribution.
  • Track and measure marketing programs and report key performance indicators in weekly reports measuring success to defined year end goal metrics.
  • Relationship management with those vendors: Google Adwords, Google Chrome, LinkedIn, Twitter, FB, etc.
  • Manage complex projects, collaborating with cross-functional teams and external partners
  • Other projects as assigned

You bring to the table your:

  • Experience leading a global marketing function, experiencing working internationally including US, Europe and Australia.
  • B2B product marketing experience to independently develop and execute brand growth strategies including international growth plans
  • Exposure to international marketing especially UK market and beyond
  • Proven ability to translate strategy into execution with excellent written and verbal communication skills.
  • Experience using business analytical tools to understand segmentation to make business decision
  • Experience managing multiple marketing channels in international markets: e.g. TV, email, paid search, content marketing, display & affiliates
  • Experience in best practices of marketing communication
  • Strong presentation and excel skills, marketing KPI reporting and analysis of marketing channel data to make business decisions.
  • Experience with the creative process and working with agencies
  • Extremely well-organized, energetic, logical creative problem solver with an entrepreneurial spirit
  • Deep understanding of UK Market culture, Germany, France & Australia is a plus
  • Able to accommodate schedule as needed based on international time zones

We are located in Los Angeles and offer:

  • Dynamic, stimulating and open environment with opportunity for personal development. 
  • Medical, Dental, Vision, Life Insurance
  • 401k w/ match, Paid Time Off, and Paid Holidays
  • Paid parking and complimentary food
  • Socially conscious and community oriented company
  • Energized employment filled with activities and events
  • Competitive Base Salary, plus bonus, and stock options
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Location

We are located in Mid-City LA in walking distance to amazing museums (LACMA, La Brea Tar Pits and Peterson Museum) and plenty of great places to eat!

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