Direct all Public Relations activities.

Develop, manage and measure PR programs/campaigns that support the continued growth the brand's leadership amongst the competition.

Develop strategy for and manage our customer success plan and success stories website.

Lead the development of the overall media strategy, including developing story pitches and strategically positioning OurHistree in the media through effective messaging.

Energize, engage and drive the PR team (including external agencies) to produce strong consumer driven initiatives with results.

Develop and strengthen relationships with key national media and garner significant coverage.

Integrate public relations activities into overall marketing campaigns to support business objectives and collaborate with other cross-functional departments.

Develop press releases, talking points, presentations and other communications materials for external and internal audiences.

Coach spokespeople; manage press tours, prepare appropriate briefing materials and staff interviews as needed.

Assist in the development of grassroots marketing and local promotional opportunities

Provide PR counsel and support to internal clients and senior management as needed.