Product Manager
At LegalZoom our growing Product Team is a building products to give every citizen access to the law. We are developing cutting edge products and services to fulfill our customer’s needs. It’s also a strategy hub where innovative minds come together to build and optimize our product portfolio into what it is today. We’re looking for eager, talented individuals who can jump right in and help take us to the next level.
The Product Manager will be responsible for the positioning, pricing, packaging, and feature set in a LegalZoom product category. The right candidate will be customer-minded, strategic and analytical, full of creativity, and effective at communicating with internal and external partners. In your role, you will partner with diverse cross-functional teams to lead, execute, monitor, and deliver results for various product marketing initiatives in a product line. You must have the ability to succeed in a matrix environment where success is dependent on your ability to collaborate with cross-functional partners in a positive, productive, and transparent way.
What you’ll do:
- Be the expert on customer needs and identify target market and segments to help define product offerings that solve customer problems through data and research.
- Price/packaging: challenge current assumptions and lead our efforts in pricing and packaging, from defining strategies to developing hypotheses for testing and optimization.
- Lead cross-functional collaboration with Product, Sales, Production, Customer Care, and Technology on go-to-market activities including beta and full launches, customer experience optimization, and marketing requirements identification.
- Partner with Technology and Product Development to define product offerings.
- Work with Inside Sales, Production, and Customer Care to ensure that the final product is delivered in line with consumer focused messaging and efficiencies.
- Competitive analysis: drive competitive analyses in partnership with Product Management; deliver competitive battle cards; lead the team in anticipating competitive moves, and responding to any competitive development in the marketplace.
- Lead the team to create messaging and positioning that is compelling and differentiated; responsible for directing the development of key messaging documents for products that include buyer personas, product positioning, and price/packaging.
- Define metrics for tracking product performance in collaboration with analytics team.
Qualifications:
- 3-5 years product marketing and/or product management experience or other relevant experience with proven capability to direct product marketing strategy and go-to-market planning and execution.
- 3-5 years managing people and teams; proven track record managing, mentoring, developing and growing employees.
- Track record of creating and executing on high-impact go-to-market strategies.
- Demonstrated success executing on a vision and leading others to embrace it.
- Superior communication skills, including public speaking and formal presentations to senior management.
- ecommerce experience required.
- Small business selling experience desired.
- Bachelor’s degree (preferably in business, economics, or a related field) or equivalent experience. MBA preferred.
- Excellent interpersonal skills, with ability to quickly establish credibility with key business partners in product management, sales, customer support, and development.
- Demonstrated ability to establish strategic plans and objectives and manage to outcomes.
- Expertise in data-driven marketing. Ability to analyze complex data sets is required. Ability to extract data from a database is a plus.
- Expertise in consumer internet product marketing.
- Superior audience-centricity, relentless advocate for the customer across the organization.
- Facile in spectrum of qualitative and quantitative research.
- Facile with audience segmentation strategies and associated action plans.
- Experienced in life cycle marketing strategy and execution.
LegalZoom is an Equal Opportunity Employer, dedicated to diversity.