Paid Media PPC Expert
Responsibilities
Structuring campaigns and ad bios personas and determining the best segmentations for retargeting campaigns
Creating, analyzing, and optimizing Google AdWords and Ads campaigns for clients across varying industries
Ensuring that all Google AdWords campaigns are optimized to bring highly targeted traffic to our clients online stores while also ensuring a very strong ROI for every clients marketing budget
Regularly consulting with the AdWords Manager, SEO team and other stakeholders to ensure AdWords and Ads strategies are in line with the clients brand, budget, and overall marketing goals
Monitoring the success of campaigns using various reporting tools
Analyzing campaign metrics/data and providing interpretation and suggestions for improving performance to the Manager
Conducting AB testing across ads and landing pages
Reviewing traffic in Google Analytics
Skills and Experience
A minimum of 2 years’ experience coordinating SEM/PPC campaigns
Experience with the Adwords Editor
Experience using the Keyword Planner Tool, or other keyword research tools
Proven professional Adwords expertise (preferred)
Ability to manipulate large AdWords data sets in Excel with vlookup
Strong research abilities with excellent analytical skills
Excellent time management skills and the ability to meet strict deadlines
We offer and value
In-depth on boarding training through online educational content and collaborative team spirit
A unique laid-back work environment with flexible work-life balance
Opportunity to grow internally and across channels
Quarterly appraisals and performance reviews to ensure personal/career growth
401K, Healthcare, Vision, Dental and unlimited vacations (we value performance and reward accordingly!)
Founded in 2013, Hawke Media is based in Santa Monica, CA. Named as a Top 10 Happy Place to Work, and the fastest growing digital marketing agency in Los Angeles, Hawke Media is the leading outsourced CMO and marketing team. Featured in Forbes, Entrepreneur, INC, Business Insider, CNN and boasting clients such as Red Bull, Verizon, Evite, Alibaba (and many, many more). Hawke is a collective of experts in high-growth, performance, and brand-focused digital marketing, specializing in customer acquisition for eCommerce brands.
Hawke is passionate about marketing in the modern-era and unlocking hidden opportunities to accelerate growth in companies. We've assembled a tightly knit collective of extraordinarily talented, dynamic and FUN professionals while maintaining achieving high-impact campaigns and meeting revenue goals typical of larger, more established agencies. We are looking for exceptional people to join us in that mission. No scrubs.