ABOUT: Knowledge Adventure | JumpStart

JumpStart® is the leader in learning-based games for kids. The reality is that kids today seek entertainment through gaming, yet the vast majority of kids’ games do absolutely nothing to inspire their minds through learning. JumpStart gives kids a learning edge through epically fun gameplay. The company partners with world-renowned brands such as DreamWorks Animation to develop various educational mobile and web browser games includingMadagascar Preschool Surf N’ Slide™ and School of Dragons®, the ever-popular educational massively multiplayer online role-playing game. A subsidiary of Knowledge Holdings, Inc., the company is privately held and based in Torrance, CA. For more information, visit www.JumpStart.com.

Highlights...

• Accomplished CEO, David Lord (bio) took position in 2008, and has led a successful pivot from retail to online/mobile games company over the past 4 years.
• New strategic investor and Partner (DreamWorks SKG) will license globally recognized brands/titles for JumpStart to build games around.
• Significant sales, $20M+ in 2012.
• Over 20 million customers and quickly becoming a leader in education and mobile gaming.
• 130 employees+: 40+ in Los Angeles and 90+ in India.
• International reach (translated into 4 languages, and adding more).

THE OPPORTUNITY:

JumpStart is looking for an Online Customer Acquisition Manager to join our dynamic team. You’ll help to continue the company’s growth by managing a variety of acquisition channels with a focus on driving mobile installs, online and Facebook customers. This is a highly visible role. You will manage the planning, strategy, implementation, and tracking of customer acquisition programs.

Responsibilities:

• Develop and run campaigns to efficiently drive new online customer acquisition
• Work on mobile, online and Facebook campaigns
• Continuously optimize ad creative, audience segments, ad networks, and landing pages
• Identify acquisition sources with highest user engagement and highest lifetime values
• Measure and report on campaigns including creating weekly and monthly reports on metrics and ROI
• Monitor media investments to budget
• Collaborate closely with colleagues in marketing, development and monetization groups

Desired Skills and Experience

• Track record of creating, managing and optimizing online, mobile and Facebook customer acquisition programs including mobile advertising. You are consumer-oriented, creative, and a master at analysis, organization, and detail. Plus, you like the fun of being in a fast-paced environment and thrive on getting things done!
• 1-3 years online consumer acquisition and mobile install campaign experience including creating, launching and measuring programs
• Proactive, energetic self-starter
• Strong analytical skills with excellent attention to detail
• Outstanding Excel skills
• Creativity and desire to create new and innovative campaigns
• Ability to prioritize multiple projects in a fast-paced environment
• Outstanding written and oral communication skills