Marketing Operations Manager
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As our Marketing Operations Manager, you will work to create scalable processes that ensure best practices in lead generation and database management. You will also conduct complex data analyses that will be used to inform strategic decisions by stakeholders from across the company. This is an exciting opportunity to manage multiple projects in a fast-paced, high-growth EdTech startup environment.
What you'll do:- Manage technical aspects of marketing systems (Salesforce, Marketo) used to generate, distribute, and report on leads.
- Manage tech stack and troubleshoot any data, reporting, or integration issues.
- Streamline automation across platforms and stakeholders.
- Manage closed-loop analytics with sales, support, analytics, and customer success teams to inform business impact of departmental activities.
- Collect and understand as much as we can regarding inbound demand, sales conversion, and marketing activities.
- Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
- Monitor and maintain data quality within the marketing database.
- Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
- Success tracking.
- Experience with the following platforms (required): Marketo, Salesforce, Google Analytics, Microsoft Excel, and MySQL.
- Strong analytical skills and experience with reporting and data analysis.
- Proficiency in Marketo and integrating system with other technologies.
- Ability to manage multiple projects at the same time.
- Excellent communication skills and a desire to improve processes.
- You have experience with the following platforms: Gainsight, Reddit, LinkedIn, Facebook, Google+, Google AdWords, AdBridge, and Revenue Cycle Explorer
- You have experience with HTML & CSS coding
- You possess a passion for K-12 education
- Prior Saas experience
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