The Marketing Manager leads the development and implementation of all marketing programs and web presence. The brand's voice as expressed through all channels of interactive marketing and social media.

Responsibilities:

• Develop and execute a strategic marketing plan

• Coordinate and write blog posts that reflect the brand's spirit and public interest initiatives, and drive consumer engagement with OurHistree.

• Maintain relationships with strategic partners and execute cross-branding promotions that benefit both sides of the partnership

• Establish consistency of message across multiple networks and work with the director of marketing to ensure proper messaging is being published online.

• Be the point person for style questions and decisions. Working closely with the development team to keep the site consistent and streamlined.

• Suggest and contribute to development of tool improvements to increase usability.

• Analyze web metrics and strategize accordingly.

• Ability to create campaigns in conjunction with designers and marketing strategists, with experience brainstorming concepts cross media.

• Manage the marketing budget, including monthly accruals, invoices, and annual planning.

• Work with in-house and outside agency to continually evolve and upgrade site to be at the forefront of web technology.

• Collaborate strategically with PR to leverage brand initiatives, combining traditional and new media consumer outreach.

• Lead the creative process to develop tools to support social media initiatives (i.e., Facebook, Twitter).

• Present new interactive initiatives to company executives, including owner