THE OPPORTUNITY:

DogVacay is the leading online community that matches pet owners with local pet lovers to provide boarding, sitting, daycare, and walking services. One of the fastest growing companies in the sharing economy, DogVacay is transforming the massive $60 billion pet-care market with services that both pets and their parents love. DogVacay has raised over $47 million from top tier investors, including Benchmark Capital, Foundation Capital, First Round Capital and OMERS Ventures.

POSITION OVERVIEW:

We’re looking for an agile, creative, and intellectually curious Marketing Manager that will make a BIG impact on a fast growing business. You’ll be responsible for driving both brand success and performance acquisition goals by planning & delivering integrated marketing strategies across online and offline. You’ll grow DogVacay’s brand awareness & consideration, and accelerate our growth with targeted local marketing. This position sits at the intersection of creative, insights/data, and marketing. You’ll have the unparalleled opportunity to define and execute the strategic marketing vision for one of the fastest growing companies in the pet industry. This position reports to the VP Growth, with lots of exposure to the senior leadership, COO, and CEO.

Key responsibilities include:

• Develop and execute integrated, omnichannel marketing strategies that will drive growth in key markets. Leverage market intelligence, customer research, and competitor analysis to inform your strategy.
• Help us craft our brand strategy & messaging. Identify the key customer messages and value propositions that resonate with consumers in different parts of the marketing funnel.
• Partner closely with creative to produce innovative, memorable campaigns that will inspire pet lovers to try DogVacay. Utilize concept testing to validate your hypotheses.
• Own the production and execution of your integrated campaigns from start to finish, including media buying (TV, out-of-home, radio), creative execution, and performance measurement.
• Develop a metrics scorecard that tracks campaign performance and brand awareness by channel & market.
• Work with the Product team to plan and execute effective launch marketing for new products and features.

REQUIREMENTS/QUALIFICATIONS:

• 5+ years of relevant work experience in interactive/advertising/marketing agency, advertising/marketing at a tech or consumer company, and/or strategy consulting firm
• Track record of managing the planning & production of successful advertising campaigns
• Ideal candidate has experience with media buying for offline advertising
• Excellent project management skills with strong attention to detail
• Ability to inspire creative teams
• Ability to translate complex ideas into simple human benefits
• Fluency in data analysis and proficiency in Excel are must-haves
• Demonstrated ability to think innovatively, connecting the dots where others cannot
• Able to both think and “do”; not afraid to take on a hands-on role

PERSONAL ATTRIBUTES:

• You thrive in a fast-paced and constantly changing start-up environment.
• You're amazing under pressure and you don't mind wearing a few different hats.
• You enjoy a variety of tasks and don't mind switching between projects throughout the day. 
• You are extremely detail oriented and can effectively manage operations team workflow. 
• You are a strong verbal and written communicator and presenter.
• You are analytical, resourceful and a creative problem solver.
• You are a team player who is willing to do what it takes to support your co-workers

ABOUT DOGVACAY:

About… Started in 2012 as an alternative to kennel stays, DogVacay helps pet parents find local, high-quality options for pet sitting, in-home boarding, daycare and dog walking—at any price point.

With more than 30,000 screened sitters and pet-care providers, we are the leader in transforming the pet-care business, making it an experience that pets and pet parents feel good about. We do this through individualized attention, welcoming environments and cage-free stays in real homes.

As part of the sharing economy, we help pet sitters earn extra income doing something they love. For pet parents, that means more choices for quality care and a regular network of people they can count on for care, again and again. A further benefit is that customers can keep their dollars in their own communities, supporting real people in their own neighborhoods. Additional value comes from the peace of mind that we and our sitters provide. Each reservation made through DogVacay’s site and app includes daily photo updates, 24/7 customer support and premium pet insurance.

To date, our sitters have watched pets for millions of nights in more than 30,000 local markets. DogVacay is privately owned and has raised over $47 million from investors, including Benchmark Capital, Foundation Capital, First Round Capital and OMERS Ventures.

Team and Office… Large and bright pet-friendly office in the heart of Santa Monica, blocks from the beach. 90+ employees across Customer Care, Product, Engineering, Marketing, Operations, and Finance. Key investors include Benchmark Capital’s Bill Gurley (Uber, Zillow) and Foundation Capital’s Charles Moldow (Lending Club, Adroll). Founder and CEO is Aaron Hirschhorn, UCLA MBA and the first DogVacay Host.

News... Go to www.dogvacay.com/press, and read hundreds of articles by leading publications: USA Today, NBC, Huffington Post, FOX, WSJ, ABC, Forbes, New York Post, Inc, The Economist, and others.

WHY DOGVACAY

• This is a full-time, permanent position with a highly competitive salary, and generous medical benefits
• NEW, gorgeous office located blocks from the beach in sunny Santa Monica.
• Bring your well behaved dog to work with you
• Free snacks, free drinks and catered lunch at least twice a week!