Job brief
We are looking for a full time Head of Marketing and User Acquisition. This role will be critical to identify, test and scale new acquisition channels for Stop, Breathe & Think and Stop, Breathe & Think Kids. In this role, you will both set the strategy and execute on the plan. It will require creativity and a highly data driven mindset.

Responsibilities

• Identify key acquisition channels and develop campaigns to understand which ones can scale with a positive ROI to provide predictable growth channels for the business

• Be constantly testing and go beyond the obvious by trying non-conventional channels in addition to more conventional ones. Channels include: SEM/SEO, Social & Display, Influencers, Affiliate, Podcast, Partnerships etc...

• Own metrics from impressions to subscribers & manage the marketing budget

Requirements

• Minimum of 8 years as a marketer in charge of user acquisition

• Experience with mobile marketing

• Affinity with the emotional wellness category and proven ability to understand brand voice and develop marketing campaigns accordingly

• Ability to solve problems creatively and effectively

• Highly data driven

• Team player and self starter

• Experience with subscription lead products a plus