Head of Marketing and Communication
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We're looking for people to join our growing team who:
- You seek out challenges and are comfortable with the unknown
- Thrive in fast-paced, innovative, creative environments
- Expert communicator and collaborates well with others
- Takes initiative to solve tough problems
- Passionate about revolutionizing storytelling through virtual reality
- Most importantly, you’ve got grit
Responsibilities:
- Accountable for all content and product marketing initiatives to drive app downloads, content engagement, and brand awareness
- Partner with creative team of designers to produce marketing assets
- Collaborates across functions working with product, engineering, BD and legal to execute campaigns
- Creates and executes innovative strategies and marketing plans for content launches with the goal of driving awareness and views.
- To include:
- Developing and overseeing launch strategy
- Identifying appropriate events
- Creating campaigns
- Oversees PR agency to collaborate on media and social strategy while providing guidance on the voice and branding of the company
- Partner closely with content launch manager to ensure each content release is supported with the appropriate strategy and creative materials
- Ability to translate the value of our content to users through excellent writing and product positioning
- General understanding of marketing analytics and ability to evaluate the effectiveness of campaigns
Requirements:
- BA/BS or equivalent working experience
- Experience in product and or content marketing and campaign planning
- Ability to develop creative marketing strategies in a new market
- Ability to speak and write in English fluently and idiomatically
- Editorial mindset that seeks to understand what audiences consume and how to create it
- Excellent organizational and written/verbal communication skills
- Experience working in VR, AR, immersive or interactive media a major plus
- Demonstrated leadership skill and ability to execute effectively
- Thrives on solving problems and uses strong interpersonal skills to accomplish goals
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