Growth Marketing Specialist
We are looking for a growth marketer to work directly with the marketing manager and product team to help scale our platform SDKs and online map creation tool, on and offline.
- You should be extremely self-motivated, able to multi-task, love to problem solve, and thrive in a team environment.
- Strong analytical skills with excellent attention to detail (Excel, A/B testing).
- Deep experience with digital media management, web analytics tools, Google Analytics, and using digital data and metrics to inform strategies.
- Experience of delivering marketing acquisition activity through a variety of channels:
-Content Based Marketing.
-Display Advertising
-Paid Search (PPC)
-Organic Search (SEO)
-Affiliate programs and Social Media.
-Marketing automation
-Exceptional written and verbal communication skills. You will be able to write snappy, authentic content that resonates with the target audience and tells a story .
-Understanding of how to measure and improve the effectiveness of marketing campaigns at all stages of the customer acquisition pipeline.
-An inquisitive yet empirical approach that balances exploration and discovery with measurable results.
-Be able to quickly build a deep knowledge of our market(s), customers and competitors
We're particularly interested in candidates with:
Experience of working in a lean/agile environment.
Experience of marketing technical and/or Software as a Service products.
Experience of working with and nurturing user communities.
Experience of coordinating offline activity (Speaking Engagements, Conference Attendance, Hackathons) to supplement online marketing efforts.