Email Marketing Expert
Our email squad is looking to hire additional members to strategically attack the holiday season, and beyond! We are looking for highly motivated talents who eat, breathe and dream digital marketing, and think ecommerce is incredibly cool. The Email Marketing Expert will assist in the development and execution of our email marketing and campaign efforts while responsible for leading client communication, strategy, campaign evolution and reporting; we’re seeking an extremely driven, quick-learning, and detail-oriented individual. If this description gives you goosebumps, then you probably are one of our next member of the HawkeFam…!
Responsibilities
Campaign development, management and optimization
Establish targeting strategies based on customer lifecycle segmentation & predictive analytics
Develop the email creative approach, brief clients on creation & production
Launch and QA new email campaigns on varying email service providers
Optimize existing campaigns with frequent multi-variant a/b testing of subject lines, time of send, content, etc.
Track and analyze weekly & monthly email KPI’s
Serve as the point of contact for development and management of individual clients, dealing with communication, execution and reporting
Skills and Experience
Basic understanding of digital marketing principles, specifically email marketing best practices
Strategic thinking, prioritization skills, troubleshooting and the ability to manage multiple projects in a fast paced atmosphere
Ability to work independently
Excellent written and verbal communication skills - comfortable on the phone
Experience in Photoshop, copywriting, HTML is a plus
Broad understanding of email service providers, fluency in at least 1 preferred
Most used include: Mailchimp and Klaviyo
Bonus points for any CRM or Enterprise platform knowledge
Knowledge of best practices for creating optimized email templates (including responsive design), dynamic content, testing methodologies, list segmentation, deliverability and CAN-SPAM laws
We offer and value
In-depth on boarding training through online educational content and collaborative team spirit
A unique laid-back work environment with flexible work-life balance
Opportunity to grow internally and across channels
Quarterly appraisals and performance reviews to ensure personal / career growth
401K, Healthcare, Vision, Dental and unlimited vacations (we value performance and reward accordingly!)