THE OPPORTUNITY:

DogVacay is the leading online community that matches pet owners with people who love to take care of animals. One of the fastest growing companies in the sharing economy, DogVacay is transforming the massive $60 billion pet-care market with services that both pet parents and their pets feel good about. DogVacay has raised over $47 million from top tier investors, including Benchmark Capital, Foundation Capital, First Round Capital and OMERS Ventures.

POSITION OVERVIEW:

We’re looking for an agile, creative, and intellectually curious Director of Retention & Loyalty Marketing that will make a BIG impact on a fast growing business. You’re a data-driven entrepreneur that has a deep understanding of consumer psychology and how to build long-term relationships with our customers. You’ll lead the effort to get new customers to complete their first booking, then to repeat. The ideal candidate has a combination of deep marketing experience, creative skills, strategic planning and analytics, brand, communications expertise, and strong team leadership. You’ll work closely with the executive team and have an immediate impact on our product roadmap.

Key responsibilities include:

• Strategic planning: Develop integrated marketing strategies that drives first-time bookings, repeats, and customer lifetime value. Own the vision for how we use key user engagement levers (including email, push/SMS, referrals, promotions, and direct mail) to drive growth from first time purchasers and our most loyal VIPs alike.
• CRM: Lead all efforts to increase customer loyalty and engagement. Dive into customer data and define customer segments that you’ll use to power personalized CRM campaigns. Rapidly test and iterate.
• Analytics: Define and track our KPIs for user engagement. Own moving those metrics up and to the right.
• Management and leadership: Hire and lead a talented team of growth marketers to execute on our strategy.

REQUIREMENTS/QUALIFICATIONS:

EXPERIENCE:

• 7+ years of growth marketing experience, preferably in a fast-paced startup environment or a larger company with a strong entrepreneurial culture
• Strategy consulting experience is a plus
• Experience with e‐commerce or a sharing economy-based model is a plus
• A bachelor’s degree is required, preferably in Business, Marketing, or related disciplines

SKILLS/REQUIREMENTS:

• Demonstrated success in designing, executing, and optimizing marketing strategies
• Proven track record of making data-driven marketing decisions using analytics, surveys, and A/B testing
• Solid understanding of product marketing, product positioning, and brand strategy
• Proficient in conducting detailed data analyses and using metrics to drive business results
• Excellent creativity and sense of visual design
• Familiarity with SQL and relational databases is a plus
• Experience using CRM technology is a plus (e.g. ESPs, mobile push notification providers, on-site and in-app personalization tools)
• Senior presence, able to clearly and consistently work side-by-side with a broad range of functions
• Proven success taking an aggressive approach to marketing, with a willingness to push the envelope and try new things. Not afraid to be creative, test, and think outside of what you’ve done in the past, or what is industry standard

PERSONAL ATTRIBUTES:

• You value empathy, intellectual curiosity, persistence, hustle, judgment, passion, and creativity
• You thrive in a fast-paced and constantly changing start-up environment
• You're amazing under pressure and you don't mind wearing a few different hats
• You are extremely detail oriented and can effectively manage operations team workflow
• You are a strong verbal and written communicator and presenter
• You are analytical, resourceful and a creative problem solver
• You are a team player who is willing to do what it takes to support your co-workers

ABOUT DOGVACAY:

About… Started in 2012 as an alternative to kennel stays, DogVacay helps pet parents find local, high-quality options for pet sitting, in-home boarding, daycare and dog walking—at any price point.

With more than 30,000 screened sitters and pet-care providers, we are the leader in transforming the pet-care business, making it an experience that pets and pet parents feel good about. We do this through individualized attention, welcoming environments and cage-free stays in real homes.

As part of the sharing economy, we help pet sitters earn extra income doing something they love. For pet parents, that means more choices for quality care and a regular network of people they can count on for care, again and again. A further benefit is that customers can keep their dollars in their own communities, supporting real people in their own neighborhoods. Additional value comes from the peace of mind that we and our sitters provide. Each reservation made through DogVacay’s site and app includes daily photo updates, 24/7 customer support and premium pet insurance.

To date, our sitters have watched pets for millions of nights in more than 30,000 local markets. DogVacay is privately owned and has raised over $47 million from investors, including Benchmark Capital, Foundation Capital, First Round Capital and OMERS Ventures.

Team and Office… Large and bright pet-friendly office in the heart of Santa Monica, blocks from the beach. 90+ employees across Customer Care, Product, Engineering, Marketing, Operations, and Finance. Key investors include Benchmark Capital’s Bill Gurley (Uber, Zillow) and Foundation Capital’s Charles Moldow (Lending Club, Adroll). Founder and CEO is Aaron Hirschhorn, UCLA MBA and the first DogVacay Host.

News... Go to www.dogvacay.com/press, and read hundreds of articles by leading publications: USA Today, NBC, Huffington Post, FOX, WSJ, ABC, Forbes, New York Post, Inc, The Economist, and others.

WHY DOGVACAY:

• This is a full-time, permanent position with a highly competitive salary, and generous medical benefits
• NEW, gorgeous office located blocks from the beach in sunny Santa Monica.
• Bring your well behaved dog to work with you
• Free snacks, free drinks and catered lunch at least twice a week!