At ReachLocal, our mission is help local businesses around the world get more customers. We offer a total digital marketing system for local businesses, comprised of web presence solutions and digital advertising solutions. All our solutions feed into our ReachEdge™ lead conversion software, which helps local businesses seamlessly convert leads into customers and gain a deeper understanding of their online marketing ROI. Through our global technology platform, a decade’s worth of marketing insights, and our team of digital marketing experts, we help local businesses get more out of their marketing. ReachLocal is headquartered in Woodland Hills, CA, with offices in four regions: Asia-Pacific, Europe, Latin America, and North America.

Director, Product Management - Marketing Automation at ReachLocal
About the Opportunity:

The Director of Product Management works under the guidance of the Vice President of Software to develop the company’s hosted software products that help SMB clients manage their online marketing efforts. You will also be responsible for overseeing the strategy, ideation, prioritization and process of product development for our Marketing Automation systems. 

You will collaborate with customers, analytics, and internal stakeholders to identify key product initiatives, gather requirements, and translate them into product specifications. You will work closely with the engineering team to ensure products/features are created to spec and on schedule. 

You will have a rare career opportunity to develop a deep understanding of our products, technology, customers, and competitors in order to create innovative customer experiences that help thousands of SMBs worldwide manage their marketing efforts quickly and effectively.

About Your Responsibilities:
  • Lead, define and develop the product strategy to support our strategic objectives and create a competitive advantage 
  • Focus efforts to increase user engagement and drive continuing customer growth.
  • Developing plans for rapid prototyping and user-centered product design and iterative feedback
  • Evaluate or build business cases and high-level development plans based on gaps in the existing product offering 
  • Manage cross-company efforts for new products from approval through to implementation
  • Develop and formulate product strategy, generate team/stakeholder recommendations and communicate to leadership/organization via email and presentations
  • Work cross-functionally to ensure smooth training, sales, delivery, and performance of product
  • Serve as a liaison and expert to Marketing and Sales Training for the emerging product line; work with marketing and channel delivery team on collateral
  • Track, monitor and manage performance of emerging product portfolio to ensure products are performing to expected performance/quality metrics 
About You:

Minimum requirements:
  • Significant product management experience with direct experience leading Agile product development teams
  • Demonstrated track record of driving product development through research, planning, implementation, launch, analysis, and iteration cycles.
  • Experience with creating intuitive user experiences through wireframes and mock ups
  • Experience with CRM, Marketing and/ or Ad Tech products with complete lifecycle ownership
  • Knowledge of Sales/Channel and Operations a plus
  • Ability to use data-driven and analytical approach to decision making 
  • Bachelor’s Degree in Engineering, Computer Science, Economics Finance or related field required. 
  • Communication skills to listen, engage, and present to numerous stakeholders including Customers, Sales, Service, and Product Development teams
Preferred requirements:
  • 10+ years in developing digital products for B2B clients
  • SaaS experience focused on CRM, Lead Management, or Analytics
  • Experience building business model/financial models
  • Successfully delivered online advertising or SaaS products to SMB market 
  • Experience with CRM, Analytics and Ad Tech like Display or SEM Advertising
  • Exceptional communication and organizational skills and ability to interact with diverse groups of technical and non-technical stakeholders at the executive level
  • Business intelligence/analysis experience a plus
About ReachLocal:

Are you looking for a company that values innovation, passion, and a healthy work/life balance? A job where you feel supported and appreciated? At ReachLocal, we know our employees drive success, and we strive to create a thriving company culture where you’ll enjoy coming to work every day.

Here, you can walk through the halls and bump into our CEO, catch an inter-office ping pong tournament, or support a local cause with your fellow employees. Are you ready to join a company where you can have fun and work with some of brightest people in digital marketing?

Our mission is to help local businesses all over the world reach more local customers online. As a leader in powering online marketing for local businesses, ReachLocal has been recognized for outstanding products and exceptional employees, having won Google’s Quality Account Champion in North America and Google’s Innovation Champion Award in Canada. Our CEO, Sharon Rowlands, has won countless awards, most recently the Gold Stevie Award for Female Executive of the Year in the 13th Annual Stevie Awards for Women in Business. 

ReachLocal is headquartered in Woodland Hills, CA, with over 60 locations throughout the United States, Canada, Germany, the Netherlands, Japan, Australia, and Brazil.

We invite you to learn more about us, connect with us, and grow with us here:
• Career Site:
• Blog:
• LinkedIn:
• Twitter:
• Youtube: 
• Hear from our employees:

ReachLocal is an equal opportunity employer. Applicants for all job openings are welcome and will be considered without regard to race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, or any other basis protected by state, federal or local law. It is the intent of the Company to comply with all applicable federal, state and local legislation concerning equal opportunity in employment.

This job description is not designed to cover or contain a comprehensive listing of all activities, duties or responsibilities required of the employee. 


Company Reviews

“ReachLocal is innovative and cutting-edge; a place where you can take on big, significant problems, and make a difference” “You can move around within the company; they are great about informing you of available opportunities” “You can think out-of-the-box and collaborate with so many different functions; move at a pace that you are not able to move at any other companies; I truly believe that you are valued here at all levels” “Great environment; people here are upbeat, friendly – nice to be in a place like that” “People here have very impressive capability, and belief in their commitment to help us carry through”
at ReachLocal
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Perks & Benefits
Industry competitive compensation package
Medical / Dental / Vision insurance with HSA option
Flexible Spending Account (FSA)
Flexible PTO policy for exempt employees / 10 days vacation & 5 days sick time for non-exempt employees
401K plan
Free parking
Free snacks
Foosball & ping pong table
Employee discount program
Employee appreciation events
Ongoing training and development opportunities
Fun and collaborative work environment
Excellent work/life balance

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