Director, Membership Product
At Edmunds we’re driven to make car buying easier. Ever since we began publishing printed car guides in the '60s, the company has been in the business of trust, innovating ways to empower and support car shoppers. When Edmunds launched the car industry’s first internet site in 1994, we established a leadership position online and have never looked back. Now, as one of the most trusted review sites on the internet, almost 20 million visitors use our research, shopping and buying tools every month to make an easy and informed decision on their next car. For consumers, we bring peace of mind. For dealers, we make tools to help them solve their problems and sell more cars. How do we do it, you ask? The key ingredients are our enthusiastic employees, progressive company culture and cutting-edge technology. Want to join the team? Read on to find out how!
What You’re Applying For:
The Director, Membership Product will oversee strategy for the Edmunds Insider membership program. Our Insider program seeks to deliver the ultimate personalized Edmunds experience, helping our members throughout their car research, purchase and ownership journey. Through Edmunds Insider, we offer our utmost value to consumers and promote strategic partnerships that have a key impact on our business. As the Product Lead for Insider, this Director will identify, test and implement all aspects of this newly launched program to bring value to Insider members. In addition, this individual will build product features that allow us to gain important insights into our members to provide a personalized experience. The Insider program will continue to be developed as the most effective way to position our brand message to our customers and to encourage a lifelong relationship with Edmunds automotive information and services. Throughout we seek to make Edmunds known as the go-to third-party resource to price, connect and buy cars.
What You’ll Do:
- Develop and execute Insider acquisition strategy for onsite and offsite prospects.
- Monitor member retention to ensure the engagement of Insiders in various stages of the automotive buying and ownership lifecycle.
- Work with email marketing to keep Insiders engaged in relevant Edmunds offerings.
- Work with product managers to prioritize and optimize updates according to the Product Development roadmap.
- Oversee the management of our back-end user database to allow for a personalized website experience based on behavioral triggers.
- Identify and test key partnership opportunities for Insider benefits and maintain secured partnerships.
- Develop a scaled membership with potential to expand beyond the free offering into paid opportunities.
- Communicate clearly and persuasively with internal and external audiences through creative storytelling and top-notch presentation skills.
- Work closely with executive leadership in Product, Operations, Strategy and Technology.
What You Need:
- Significant experience in consumer-facing product management, with emphasis on consumer acquisition and retention
- A track record of successfully designing, testing and implementing new product go-to market campaigns
- Exceptional communication and presentation skills
- Strong sense of organization and time management
- Strong quantitative and qualitative analytical skills
- Exceptional leadership skills
- Experience with an online membership or loyalty program is highly valued
- Automotive experience is a huge plus
Working @ Edmunds.com:
Employees think it’s a pretty great place to work and some pretty impressive publications think it is too: We have been recognized as one of the best places to work by Fortune magazine and Great Places to Work, Los Angeles Business Journal (for the last six years!), Computerworld and Built in LA. We've also been identified as one of the best workplaces specifically in technology and also for diversity and AsianAmerican employees. In fact, our CEO, Avi Steinlauf, was rated as one of Glassdoor's Highest Rated CEOs! If you’re interested in learning more and joining our mission, we’d love to hear from you!
A Few Of The Perks:
- Results Only Work Environment (ROWE): we celebrate results, not hours worked; you’re empowered to manage your schedule in order to integrate work and life so that neither gets neglected
- Flexible Time Away From Work: no more counting your vacation days! You can take what you need – as long as your work gets done.
- Trip Ca$h: paid paid vacation! Edmunds will give you $500 towards your next vacation.
- Competitive Pay & Fantastic Benefits: 14 paid company holidays (how many of your friends get to celebrate Earth Day as a paid day off?), great coverage, and subsidized gym memberships. We could tell you all of our benefits but then we’d have to hire you!