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Director of Customer Acquisition

Laurel & Wolf

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The Director of Customer Acquisition will build and lead the performance marketing function. Given the size and growth expectations for Laurel & Wolf, this person must have "start-up" DNA and take a “hands-on” approach to scaling. The Director of Customer Acquisition would be responsible for creating and driving the brand’s growth vision. This position oversees paid acquisition marketing with primary focus initially on social and TV.

This position partners closely with creative, brand, content and partnership teams to make sure the right marketing stories are being told at the right time. The Director of Customer Acquisition should be a performance marketing genius who lives and breathes CPA targets and LTV expectations (knowing how the two work together) and be able to connect with customers in a meaningful and authentic way. This is a high-impact, high-growth role, the right person has enormous potential to grow with the organization and significantly widen scope as targets are achieved.

Responsibilities:

Lay out strategic marketing roadmap for the brand
Continue to build on SEO presence, with seamless coordination with the content marketing team
Develop acquisition strategy and oversee all paid media efforts
Drive conversion of current site visitors to leads and clients through complete funnel optimization
Optimize referral program
Develop, test and scale new high ROI potential marketing channels
Oversee all CRM marketing efforts including email revenue generation
Maintain marketing calendar of relevant stories and organize resources/programs to tell each story within the right touchpoints
Hire and develop the performance marketing organization

What we're looking for:

Bachelor’s Degree
7+ years of ecommerce, performing marketing and/or digital marketing experience
Proven track record of success hitting aggressive, early-stage growth targets
Deep expertise in SEO, paid social, content marketing and direct response TV
Prior experience growing and scaling a team
Expertise in analytical tools (e.g. Google Analytics), direct marketing principles and ability to mentor/coach junior team members in both
2+ years strategy experience in consumer products a plus

Benefits and Perks!

Paid Medical, Dental, and Vision Coverage for all Full-Time Employees
Company Equity
Flexible Time Off Policy
FSA Medical and Dependent Plans
401(K)
Complimentary Laurel & Wolf Design Package / Friends & Family Discount
Team Gatherings / Monthly Catered Lunches / Kitchen full of snacks and beverages
Dog Friendly
Open and Creative Work Space

Why Laurel & Wolf?
Laurel & Wolf is bringing great design to the world. We’re turning the interior design industry on its head and we’re committed to transforming our clients’ spaces and lives. Constantly creating and innovating, every member of our team works together to exceed the expectations of both our clients and our designers We’re creative, grounded people who recognize and appreciate a beautifully designed space as much as a thoughtfully crafted website. We inspire each other to work better, be better, and do better. We’re experts at having fun while doing our jobs really, really well. We believe anytime is a good time for snacks and espresso (but seriously, we do) and love group brainstorming sessions. We strive to grow our company while keeping our family feel, and are determined to save the world one beautiful design at a time.

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Director of Customer Acquisition

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