The Digital Media Analyst will work closely with the Digital Media Buyer to help provide insights into campaigns and will work cross functionally across all departments on ad hoc tasks. A critical eye for detail and a love for data analysis is a must. Experience with retargeting, native ad buys, programmatic/real-time bidding (RTB) and accounts that focus on ROI is a strong plus.

Responsibilities:

• Pulls and analyzes campaign performance reports to inform daily optimizations and testing recommendations.
• Reviews RFPs and filters for most suitable proposals to develop customer acquisition plans for clients.
• Insures that campaign KPIs and objectives are met both near and long term.
• Prepares research and insights to inform ongoing media recommendations.
• Manages budget allocations and bid parameters to deliver most efficient results.
• Communicates with media representatives to negotiate the best placement and rates, and to ensure highest value-add, and optimal use of budgeted funds.
• Keeps current on media trends, attends industry conferences and encourages innovation/creativity throughout all projects.
• Perform other related duties as required or assigned.

• Bachelor’s degree (B.A. or B.S.) required
• 3 years related experience required in direct response media buying with a history of consistently meeting customer acquisition goals.
• Proven ability to accommodate evolving responsibilities, competing priorities and changing needs of client/department.
• Strong attention to detail and master of media math.
• Thorough understanding of digital creative strategy development.
• Strong decision-making, organizational, planning and problem-solving skills.
• Enthusiasm for translating data into actionable insight relevant to marketing program objectives.
• Must be proficient in Microsoft Office products such as Word, Excel and PowerPoint
• Experience with campaign management/ad serving technology: Double Click, DART, Double Click Bid Manager, AdWords or Facebook Power Editor. Etc