Develop, lead, optimize and track digital marketing strategies for show and series launches within the Maker Family vertical.

· Work with cross-functional teams within Maker and outside of Maker to execute marketing campaigns, including product, sales, marketing, programming, PR, communications, and production

· Oversee content plans and social media/digital calendar to ensure content is fresh, accurate and relevant on social channels and Maker web platforms

· Pro-actively develop digital marketing plans against key tentpole events and launches

· Work closely with Social Media Manager to ensure social media is strategically included in all marketing plans

· Keep abreast digital trends as they relate to Maker’s Family vertical

· Oversee social media ad buying

· Translate business goals into digital marketing objectives, creating and communicating marketing targets/briefs internally and externally

· Continually explore new developments in the digital landscape to find ways to more effectively and efficiently deliver communication and business objectives

· Report on the performance of campaigns including developing insights and recommendations to key stakeholder

·Work closely with other marketing managers to develop specific digital strategies and identify requirements for all creative assignments, including: YouTube, social media, banner ads, landing pages/microsites, and website development

Requirements:

· Self-starter, proactive

· Must have previous experience working with Kids and Family brands or media companies

· Experience with YouTube metrics

· At least 2-3 years experience in digital marketing

· Strong technical understanding of digital performance marketing i.e. Bought, Owned and Earned media

· Strong experience in digital marketing metrics including Sprinklr, RivalIQ, Simply Measured, Facebook Insights, Twitter Insights

· Exceptional communication - deep cross-functional collaboration is required

· Excellent writing and presentation skills

· Creative and analytical experience with Tumblr, Twitter, Facebook, Vine, StumbleUpon, Instagram, Snapchat and other social sites

Equal Employment Opportunity Employer