Digital Marketing Manager
- Develop, deploy, analyze and provide comprehensive reporting for paid social, display and other exploratory channels
- Drive day-to-day channel operations in tandem with assisting in the development of the channel’s long-term strategy
- Continually and actively search for new opportunities to grow the channel
- Build and refine business processes to increase channel efficiency
- Coordinate with acquisition, creative and content teams to drive channel growth and to ensure campaigns are in alignment with brand positioning and long-term goals
- Actively manage relationships with vendors to ensure campaign strategies are current, and build and leverage relationships for the purpose of continuing education, enrollment in beta programs, and gaining competitive insights and industry best practices
- Clearly and succinctly communicate campaign results and analyses to leadership
- Stay current with Facebook, display and overall digital marketing best practices
- Exceed goals
- Bachelor’s degree
- 4-6 years of experience in digital marketing and strong understanding of direct response best practices
- 2+ years of deep, hands-on Facebook campaign management experience, and a strong perspective of what works for the channel: excellent working knowledge of preferred targeting and bidding capabilities in Ads Manager directly as well as working knowledge of 3rd party platform capabilities
- Experience with working with large data sets and complex analyses
- Advanced Excel and analytical skills required
- Strong time management and organizational skills, with excellent attention to detail
- Outstanding communication skills, both verbal and written
- Self-starter, ambitious, creative, and a team player
- Startup experience a plus
- 100% Paid Medical, Dental and Vision Coverage for all Full-Time Employees
- Company Equity
- Flexible PTO Policy
- Free Parking (or Cash-Out Benefit)
- Complimentary Laurel & Wolf Package for all Employees
- Friends & Family Discount
- Team Gatherings
- Monthly Catered Lunches
- Dog Friendly
- Kitchen Full of Snacks and Beverages
- Open and Creative Work Space
Why Laurel & Wolf? Laurel & Wolf is bringing great design to the world. We're turning the interior design industry on its head and we're committed to transforming our clients' spaces and lives. Constantly creating and innovating, every member of our team works together to exceed the expectations of both our clients and our designers. We're creative, grounded people who recognize and appreciate a beautifully designed space as much as a thoughtfully crafted website. We inspire each other to work better, be better, and do better. We're experts at having fun while doing our jobs really, really well. We believe anytime is a good time for snacks and espresso (but seriously, we do) and love group brainstorming sessions. We strive to grow our company while keeping our family feel, and are determined to save the world one beautiful design at a time.