Content Marketing Manager

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Tinder brings people together. With tens of millions of users and a presence in every country on earth, our reach is expansive—and rapidly growing. Your work here can change the world. As a member of our International team, you will play a pivotal role in Tinder’s brand awareness and expansion into key geographic markets. We are looking for a Content Marketing Manager to help us plan, produce and manage content across all platforms for Tinder’s international marketing campaigns. If you are strategic, creative and results-driven—if you’re energized by the challenge of accelerated growth in a dynamic global market—we want to hear from you.

In this role you will: 

  • Develop Tinder's international content plan to drive user growth – develop the strategy, the tone, the platforms and the stories that are unique to Tinder
  • Contribute to wider international marketing campaigns to build brand awareness for Tinder
  • Build and manage the international content calendar including owned content, publisher content, influencer content and partnered content
  • Day‐to‐day management and development of owned multimedia content for international markets in partnership with global marketing team, external agencies, creative partners, etc.
  • Build Tinder’s international influencer program in key markets, focused on user growth
  • Engage with local market reps to set up localized content strategies for each region’s influencer programs & built-in systems to scale according to growth targets
  • Work with internal PR team to set up international co-promoted/paid content partnerships with publishers and brands
  • Develop analytics dashboards, monitor and report all content & influencer programs on a weekly and monthly basis
  • Integrate Tinder’s international social media campaigns into a cohesive global strategy
  • Explore and develop segmentation and email marketing strategy focused on user retention, in-app upgrades, etc.

We're looking for:

  • 5 years of content and marketing experience with technology, retail or lifestyle related brands
  • Experience managing international vendor, rep and influencer programs
  • Ability to process, analyze and interpret data to drive best practices moving forward
  • Understanding of how to market a brand to diverse cultures across the globe
  • Experience in a deadline-driven environment
  • Ability to work with many internal and external stakeholders
  • Strong communication skills, attention to detail, and ability to manage international projects independently

What's in it for you:

  • Be a part of an early stage startup with incredible growth opportunities.
  • Comprehensive health coverage, competitive salary, 401(k) match and meaningful equity.
  • Unlimited vacation and flexible working hours.
  • Daily catered lunches, endless snack supply, kombucha, cold brew and a variety of beers and wine on tap.
  • Basketball court, ping pong, yoga and fitness classes, and many other fun activities
  • Holiday celebrations, beach parties, happy hours and more.
  • Fully customized computer equipment to fit your needs.
  • Amazing office space in West Hollywood within walking distance to bars, restaurants and more.

 

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Location

Tinder has offices in Los Angeles, San Francisco, and Palo Alto.

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