Content Marketing Manager
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Tinder brings people together. With tens of millions of users and a presence in every country on earth, our reach is expansive—and rapidly growing. Your work here can change the world. As a member of our International team, you will play a pivotal role in Tinder’s brand awareness and expansion into key geographic markets. We are looking for a Content Marketing Manager to help us plan, produce and manage content across all platforms for Tinder’s international marketing campaigns. If you are strategic, creative and results-driven—if you’re energized by the challenge of accelerated growth in a dynamic global market—we want to hear from you.
In this role you will:
- Develop Tinder's international content plan to drive user growth – develop the strategy, the tone, the platforms and the stories that are unique to Tinder
- Contribute to wider international marketing campaigns to build brand awareness for Tinder
- Build and manage the international content calendar including owned content, publisher content, influencer content and partnered content
- Day‐to‐day management and development of owned multimedia content for international markets in partnership with global marketing team, external agencies, creative partners, etc.
- Build Tinder’s international influencer program in key markets, focused on user growth
- Engage with local market reps to set up localized content strategies for each region’s influencer programs & built-in systems to scale according to growth targets
- Work with internal PR team to set up international co-promoted/paid content partnerships with publishers and brands
- Develop analytics dashboards, monitor and report all content & influencer programs on a weekly and monthly basis
- Integrate Tinder’s international social media campaigns into a cohesive global strategy
- Explore and develop segmentation and email marketing strategy focused on user retention, in-app upgrades, etc.
We're looking for:
- 5 years of content and marketing experience with technology, retail or lifestyle related brands
- Experience managing international vendor, rep and influencer programs
- Ability to process, analyze and interpret data to drive best practices moving forward
- Understanding of how to market a brand to diverse cultures across the globe
- Experience in a deadline-driven environment
- Ability to work with many internal and external stakeholders
- Strong communication skills, attention to detail, and ability to manage international projects independently
What's in it for you:
- Be a part of an early stage startup with incredible growth opportunities.
- Comprehensive health coverage, competitive salary, 401(k) match and meaningful equity.
- Unlimited vacation and flexible working hours.
- Daily catered lunches, endless snack supply, kombucha, cold brew and a variety of beers and wine on tap.
- Basketball court, ping pong, yoga and fitness classes, and many other fun activities
- Holiday celebrations, beach parties, happy hours and more.
- Fully customized computer equipment to fit your needs.
- Amazing office space in West Hollywood within walking distance to bars, restaurants and more.
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