Channel Marketing Manager

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As the Channel Marketing Manager you will develop, coordinate and implement the channel campaigns and go-to-market programs that support our sales, marketing, and pipeline objectives, ultimately driving new revenue.
YOUR CHALLENGE:
  • Channel Marketing: Strategically plan, manage and execute on channel marketing programs such as webinars and online programs to meet quarterly lead, opportunity, and pipeline metrics for strategic partners
  • Enablement: Develop and execute channel enablement and education plans for all products for partner community
  • Consistency: Ensure programs provide uniform GoGuardian branding and messaging, and properly educate and inform on GoGuardian solutions
  • Collaboration: Coordinate with vendors and contractors for marketing program support including timely design and development of HTML emails, import of leads into Salesforce.com/Marketo, routing of leads to sales, creation of graphics, etc.
  • Analytics: Follow channel programs through to completion by monitoring follow up of leads and completing post-program ROI analysis
  • Social Media: Participate in channel social media programs as part of GoGuardian social media team including presence and posting on LinkedIn and Twitter
WHAT YOU'LL NEED:
  • Channel Marketing: 3+ years channel marketing experience in the tech space, preferably in marketing SaaS technologies to education (K-12)
  • Marketing: Strong understanding of all aspects: positioning, demand generation, marketing automation & channel
  • Team Oriented: A demonstrated willingness to work as a member of a team and interface appropriately and effectively with management, marketing colleagues, sales team and vendors to accomplish company goals and objectives
  • Technical Knowledge: Experience with Salesforce.com and Marketo a strong plus
  • Mentality: A high degree of initiative and work with a keen sense of urgency

As our Channel Marketing Manager you will make an immediate impact on our bottom line. If you love working in a fast paced dynamic environment where your contributions make a huge difference then we hope to hear from you!

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Location

2030 E. Maple Avenue, El Segundo, CA 90245

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