Brand & Product Manager, Baby

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The Honest Company is seeking a Brand & Product Manager, Baby to join our team! As the Brand & Product Manager, you will develop skills in brand strategy, advertising, direct-to-consumer marketing and project management. Specifically, you will recommend, develop and execute brand strategies, plans and programs that build on consumer and customer insights, for a product vertical. You will be responsible for initiatives, projects and day-to- day operations on all aspects of the brand business. You will also be using your skills to analyze the consumer, trade, market dynamics and business status, and turn them into business plans.

What you’ll do:


  • Develop brand strategies and plans for packaging development, product/marketing qualification and forecasting
  • Advertising strategy/creative brief development, commercial evaluation, copy clearance, commercial production and testing
  • Below-the-line consumer communication including print, outdoor, direct-to-consumer marketing, public relations and point-of-sell materials, etc
  • Media management & partner with media team to develop and execute media strategies to reach target consumers including level, mix and market prioritization
  • Manage multi-functional project team to ensure excellence in execution (initiative/promotion/pricing plan development, planning, execution and summarizing results/learning)
  • Conduct complex business and financial analysis

You’ll love this job if you’re:


  • A strong communicator and collaborator. You work effectively with all members of the organization, from individual contributors to top execs
  • Highly analytical and strategic. Your problem solving skills are unparalleled
  • You always maintain a friendly disposition — even (and especially) under pressure
  • Quick on your feet! When problems arise, you reliably produce responses and solutions

What you’ll need:


  • Bachelor’s degree
  • 3+ years experience in a brand management, product/digital marketing or consulting
  • Sound understanding of consumer/customer/market and detailed business analysis to identify business drivers and opportunities

Bonus points for:


  • MBA degree
  • CPG and Baby care experience
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Location

12130 Millennium Drive, Playa Vista , CA 90094

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