Brand Manager
Why is the Brand Leadership team important to Beachbody?
The Brand Leadership team acts as the dedicated guardians of our iconic brands like Shakeology and Beachbody on Demand. From the development phase to final execution, the Brand Leadership team ensures that our market-leading products continue to thrive.
What will you be doing at Beachbody as a Brand Manager?
Contribute to new product launch planning and execution including: Concept and product development and validation, Financial and volumetric forecasting, Launch marketing plan development, Successful commercialization, Post-launch marketing plan development
Contribute to brand performance in primary direct response channels by leading development and execution of A/B testing for Telemarketing and Web
Lead efforts on brand insights via consumer research to drive strategy resulting in high program engagement on Beachbody On Demand
Partner with Executive Director to advance acquisition activities for a portfolio of fitness products, Beachbody On Demand, Beachbody LIVE and International programs- Maximize brand performance in the Team Beachbody Coach Network direct selling arm of Beachbody via selling tools, training and promotions. Leverage fitness products to drive acquisition and retention of Beachbody on Demand and Shakeology customers
- Where relevant, collaborate with Beachbody Live team to maximize brand performance via certified instructors and gyms
We’d love to chat if you have:
- Top tier MBA preferred combined with minimum 2 years post MBA experience
- Marketing Concepts: Knowledge of and ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans
- Innovative and creative thinking balanced with pragmatism
- Creative Brief Development: Knowledge of the creative brief development process
- Creative Concept Evaluation: Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact
To all recruitment agencies: Beachbody does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Beachbody employees, or any other company location. Beachbody is not responsible for any fees related to unsolicited resumes.