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The Internet Corporation Limited has acquired Los Angeles-based social recruitment platform Zao for an undisclosed amount. The Internet Corporation Limited is a UK-based company, which owns an e-recruitment company Amris.
Zao’s software uses automation and gamified rewards to leverage employee social network connections for job referrals. The software is built to make the previously fractured and often unmotivated process of getting employees to make referrals more efficient. Zao lessens the effort needed from employees to make recommendations by automating employee engagement around open positions and encouraging employee referrals with gamified rewards. Zao even allows former employees and contractors to make recommendations, further extending the reach of the referral network. The software tracks and reports on a company’s most effective referral methods.
“This is a revolutionary opportunity, that will redefine the way organizations hire, creating a comprehensive joint solution transforming direct sourcing and engagement with the power of social media,” said Mark Kieve, CEO of The Internet Corporation in a statement. “The combination of Zao and Amris will allow companies to use social networks not only for job advertising, but for employee referrals and enhanced engagement in an automated and extremely efficient manner.”
As the economy continues to heat up, finding quality talent, especially developer talent, is increasingly difficult. Many organizations still lean heavily on personal connections to source applicants and vet hires. Zao may be well positioned to help companies continue their traditional hiring process, but in a more efficient way. Zao also integrates with existing applicant tracking systems, which is why it was attractive for Amris.
“Zao is a great fit with Amris, and combined provides a formidable tool for effective hiring and candidate engagement in every respect, we are delighted to again broaden our wide range of online recruitment services,” said Kieve.
Previously in 2012, Zao had raised $1.3 million in seed capital.
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