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Culver City-based MeUndies has been delivering underwear on demand in L.A. for three months now, and today they're launching a new service. ReUndies is their new recyclable underwear program that lets users track where pairs of underwear have been...
April Fools! Clearly this is a clever prank by the apparel provider, but it definitely gave us a laugh.
MeUndies is quite good at driving traffic around unique marketing moments. For example, last fall when Joseph Randle, a Dallas Cowboy running back, was caught shoplifting underwear at a mall MeUndies reimbursed him for the fine his team imposed on him and provided him with fresh underwear. And before the Super Bowl MeUndies announced they would cover the fines caused by Seattle Seahawk Marshawn Lynch’s crotch grabbing touchdown celebrations. It’s one-off moments like those that MeUndies capitalizes on well.
Way to celebrate the holiday, MeUndies.
