Is your company (or client) looking to sell, acquire, merge, raise capital or grow revenues? The brand story and how it’s told can either be an asset or a liability.

Learn how this oft-overlooked ingredient can drive valuation both pre-deal and post-deal and support revenue growth. Key topics include:

• How to recognize an obsolete or weak brand story (interactive workshop)
• Typical messaging mistakes innovative companies make
• 7 best practices to strategically refresh brand messaging
• Crossing the chasm between strategy and creative execution
• Before and after: rebranding results for middle-market companies and startups

  Tuesday, September 17th 2019
  5:30 PM - 8 PM

   
   

  Featuring

  

  Farida Fotouhi
  President and Co-Founder
  Reality2 Branding and Marketing

  This dynamic workshop will be led by Farida Fotouhi, President of Reality2, a pre-eminent branding, and marketing firm with a 30-year track record of successful work for innovative middle-market and tech startup clients in the software, life sciences, and other categories.

  Reality2 uses a fast-track “Reality-Based” process to develop the positioning strategy, crafts the brand story to support a clear and simple value proposition, and brings the strategy to life creatively on all platforms including a new website, micro-sites, brochures, sales presentations, trade show booths, and advertising. The results range from exponential revenue increases to substantial exits at significant multiples.

  Farida is in demand as a regular speaker on the topic of branding for audiences ranging from YPO and Search Fund CEOs to technology commercialization programs for NIH (National Institute of Health), DOE and USDA Phase II Business Innovation grantees.

   

  1316 3rd Street Promenade, Suite 107
  Santa Monica, CA 90401
  
  
  We hope to see you there!

  *You must register with your name & email to attend this event.