See the strategies that drive today’s biggest brands....over donuts!

Join us in the morning for a free 2 hour introduction to digital marketing workshop. You bring your laptop and we'll provide the donuts. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing workshop.

Interested in learning digital marketing but can't attend this in-person workshop? Join us online for a FREE Intro to Digital Marketing Livestream! Sign up here.

• Break down the components of a digital marketing campaign.
• Survey today’s digital marketing landscape and its career opportunities.
• Learn to approach a marketing campaign by identifying your objectives first.
• Get hands-on practice identifying key performance indicators (KPIs).

Preparation

Objective-First Framework Video: https://generalassembly.wistia.com/medias/98gsiiel2k

KPIs: https://generalassembly.wistia.com/medias/8ueeyute3o

Data: https://generalassembly.wistia.com/medias/yw8lgn96nu

Metrics: https://generalassembly.wistia.com/medias/txz2po7aw2

Big data: https://generalassembly.wistia.com/medias/12cb6psj9a

Recently voted Fast Company’s #1 Most Innovative Company in Education and #28 Most Innovative Company in the world, General Assembly transforms thinkers into creators through education and opportunities in technology, business, and design. 

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