A revolution is currently underway at the intersection of data, product and business analytics. Social platforms and digital advertising have opened up incredible amounts of data that were previously unavailable along with the ability to target specific audiences with precise messaging. Advances in machine learning, AI and big data are allowing businesses to leverage these changes to connect and communicate with consumers in ways never before possible. At the heart of this disruption are a few simple tactics that include multi-dimensional analysis, micro-segmentation, personalization and dynamic optimization.