Senior Associate Marketing Manager
7 hours ago
Drive user acquisition through multiple digital marketing channels (SEM, SEO, Affiliate, Display) across desktop, mobile and emerging platforms.
Assist with management of marketing programs E2E from idea generation to execution.
Manage agencies and vendors across Hallmark Lab's portfolio of brands to monitor performance and identify testing opportunities.
Maintain marketing testing calendar, project timelines, day-to-day details.
Develop weekly business report that is shared with Senior Management; coordinate with internal stakeholders to synthesize channel performance and next steps.
Drive the implementation of scalable, cost-efficient mobile campaigns.
Coordinate with creative, technical, product, business intelligence and marketing teams, as well as senior leadership, to ensure that channel objectives are met.
Partner with product, engineering, and business intelligence to select and implement mobile attribution tools to measure campaign effectiveness.
Develop a strong internal partnership marketing program with Hallmark subsidiaries that makes business impact.
Stay up-to-date on industry trends, new advertising products, competitors and new features within different acquisition platforms.