Social Media Director
2 days ago
Managing a team of 6-8 account managers by guiding social media strategy, identifying account opportunities and obstacles, and developing communication skills.
Closely overseeing and facilitating the onboarding of new accounts that fall under direct reports.
Interfacing with direct reports’ clients to collect feedback, articulate value, present strategy and strengthen the relationship.
Providing bi-annual performance reviews and customized professional development plans for direct reports.
Maintaining the ability to train account managers on all social media fundamentals, including media planning, campaign building & optimizing, reporting, platform nuances, and data processing & analysis.
Coaching direct reports on foundational skills, including clear communication, expectation setting, rapport building, active listening and conflict de-escalation.
Continuously refining and updating the training process and materials for new hires.
Leading social-related discussions and partake in internal or public speaking opportunities.
Maintaining sufficient knowledge of core digital marketing channels, including paid search, SEO, content marketing, email marketing and programmatic.